Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
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Course Coordinator : |
Assoc. Prof. SAEID KARAMZADEH |
Course Lecturer(s): |
Assoc. Prof. ALKAN SOYSAL
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Recommended Optional Program Components: |
none.......... |
Course Objectives: |
The aim of this course is to understand, in detail, basic information theory and coding theory arguments. Information theoretic analysis covers entropy/mutual information, source and channel coding. Coding theory analysis covers code construction, linear codes, cyclic and convolutional codes, near capacity codes. |
Week |
Subject |
Related Preparation |
1) |
Introduction to basic concepts of information transfer |
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2) |
Define concepts of entropy, relative entropy, conditional entropy |
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3) |
Definition of mutual information and its calculation for different scenarios. |
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4) |
Source coding theorem |
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5) |
Applications of source coding theorem: Shannon codes, Huffman codes |
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6) |
Channel coding theorem |
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7) |
Differential entropy |
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8) |
Capacity calculations for different channel models. Midterm |
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9) |
The Gaussian channel and its capacity |
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10) |
Basics of code construction, Error detection and correction |
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11) |
Linear block codes |
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12) |
Cyclic codes |
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13) |
Convolutional codes |
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14) |
Near capacity codes |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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