PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MATH3012	Numerical Analysis	Spring Fall	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	None
Course Objectives:	Numerical Analysis is concerned with the mathematical derivation, description and analysis of obtaining numerical solutions of mathematical problems. We have several objectives for the students. Students should obtain an intuitive and working understanding of some numerical methods for the basic problems of numerical analysis. They should gain some appreciation of the concept of error and of the need to analyze and predict it. And also they should develop some experience in the implementation of numerical methods by using a computer.

Learning Outcomes

The students who have succeeded in this course;

The students who succeeded in this course;
o will be able to define Errors, Big O Notation, Stability and Condition Number, Taylor’s Theorem.
o will be able to solve Nonlinear Equations.
o will be able to solve Linear Systems.
o will be able to use Iterative Methods for Linear Systems.
o will be able to calculate Eigenvalues and Eigenvectors.
o will be able to solve System of Nonlinear Equations.
o will be able to calculate Interpolating and Polynomial Approximation.

Course Content

In this course the solution of linear and nonlinear systems will be discussed numerically. Also iterative methods for linear systems will be taught.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Errors, Big O Notation, Stability and Condition Number, Taylor’s Theorem.
2)	The Solution of Nonlinear Equations in the form of f(x)=0: Bisection Method, Fixed Point Iteration.
3)	Newton-Rapson Method, Secant Method.
4)	The Solution of Linear System : Solving Triangular System, Gauss Elimination and Pivoting.
5)	LU Factorization, Tridiagonal System, Vector and Matrix Norms
6)	Sensitivity of Linear Equations. Condition Number and Stability.
7)	Iterative Methods for Linear Systems: Jacobi Method.
8)	Gauss Seidel Method. Diagonally Dominant Matrix. Errors in Solving Linear Systems.
9)	Eigenvalues and Eigenvectors: The Power Method. The Inverse Power Method.
10)	System of Nonlinear Equations: Newton’s Method.
11)	Interpolating and Polynomial Approximation: Lagrange interpolation polynomial, Newton Interpolation.
12)	Piecewise Linear Interpolation, Cubic Spline.
13)	Least Square Approximation: Curve Fitting.
14)	Inconsistent System of Equations. Errors in Interpolation .

Sources

Course Notes / Textbooks:	Numerical Methods Using MATLAB (Fourth Edition), John H. Mathews and Kurtis D. Fink, Pearson Prentice Hall
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 0
Laboratory	16	% 5
Quizzes	5	% 10
Midterms	2	% 45
Final	1	% 45
Total		% 105
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 45
Total		% 105

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Laboratory	14	1	14
Study Hours Out of Class	16	2	32
Quizzes	3	5	15
Midterms	2	5	10
Final	1	5	5
Total Workload			124

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.