Language of instruction: |
Turkish |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Instructor OĞUZHAN AKAY |
Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
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Recommended Optional Program Components: |
None |
Course Objectives: |
Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
Week |
Subject |
Related Preparation |
1) |
Introduction |
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2) |
creative process and personality. |
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3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
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4) |
Having fun, being innovative and idea lover. Exercises. |
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5) |
Lock on to target. Being childish and enhancing curiosity. |
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6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
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7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
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8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
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9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
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10) |
Execution of ideas. Exercises. |
Preparation of homework. |
11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
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12) |
Strategy and media products. Deadline for 4th Homework. |
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13) |
Methods of copy and script writing. |
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14) |
Review. |
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Program Outcomes |
Level of Contribution |
1) |
Being able to identify problems and ask right questions |
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2) |
Having problem solving skills and developing necessary analytical attitude |
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3) |
Comprehending theoretical arguments along with counter arguments in detail |
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4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
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5) |
Applying theoretical concepts in project planning |
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6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
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7) |
Increasing efficiency rate in business environment |
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8) |
Developing innovative and creative solutions in face of uncertainty |
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9) |
Researching to gather information for understanding current threats and opportunities in business |
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10) |
Being aware of the effects of globalization on society and business while deciding |
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11) |
Possessing digital competence and utilizing necessary technology |
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12) |
Communicating in at least one foreign language in academic and daily life |
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13) |
Possessing managing skills and competence |
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14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
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15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
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