| Week |
Subject |
Related Preparation |
| 1) |
Introduction: Overview of the syllabus. |
|
| 2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
| 3) |
False advertising overview. |
Related reading from the course book. |
| 4) |
False advertising: What is the truth? |
Related reading from the course book. |
| 5) |
Copyrights |
|
| 6) |
Competitive restrictions |
|
| 7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
| 8) |
Case studies |
|
| 9) |
Looking from the consumer side. |
|
| 10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
| 11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
| 12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
| 13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
| 14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Being able to identify problems and ask right questions |
|
| 2) |
Having problem solving skills and developing necessary analytical attitude |
|
| 3) |
Comprehending theoretical arguments along with counter arguments in detail |
|
| 4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
|
| 5) |
Applying theoretical concepts in project planning |
|
| 6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
|
| 7) |
Increasing efficiency rate in business environment |
|
| 8) |
Developing innovative and creative solutions in face of uncertainty |
|
| 9) |
Researching to gather information for understanding current threats and opportunities in business |
|
| 10) |
Being aware of the effects of globalization on society and business while deciding |
|
| 11) |
Possessing digital competence and utilizing necessary technology |
|
| 12) |
Communicating in at least one foreign language in academic and daily life |
|
| 13) |
Possessing managing skills and competence |
|
| 14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
|
| 15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
