ADV4629 Media EthicsBahçeşehir UniversityDegree Programs MEDICINEGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
MEDICINE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4629 Media Ethics Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components: None
Course Objectives: Media Ethics will study the power of media in today’s world and examine different aspects of the question of media ethics. The course in general will open a term-length debate on media ethics by focusing on questions such as “what is ethics, how is ethics of media linked to the political and social issues in a given society, why do media need to be ethical, and how can media serve better public through ethical decision-making that would create trust on the part of their audiences?” These broad questions will be discussed by paying attention to print, broadcast, advertising and public relations sectors.

Learning Outcomes

The students who have succeeded in this course;
I. Learn the substantive philosophical discussions on ethics
II. Grasp how media and communication scholars approach the issue of ethics
III. Recognize the differences between morality and ethics
IV. Develop grounded analytical tools about how to discuss what is ethical or not in media
V. Recognize how media professionals face with the dilemmas and how they solve these dilemmas in their lives
VI. Analyze different cases from Turkish media and discuss what is ethical in these cases or not
VII. Derse katılan öğrencilerin çoğunluğu tarafından kabul edilebilecek bir "medya etiği ilkeleri" geliştirmek

Course Content

Each week, we will take different concepts and different sectors and through using audio-visual and textual resources we will have detailed discussions on how it would be possible to reach the ethical standards in our society. Cases from national and global media will be discussed. The first hour will include a lecture where the instructor introduces the concept and related discussions in the literature. Starting from the second hour, students are urged to discuss as the whole class by focusing on case studies.

Weekly Detailed Course Contents

Week Subject Related Preparation
1)
1) Presentation of the course and rules
2) Key Concepts and Thoughts In Media Ethics Patterson and Wilkins, Chapter 1
3) Information Ethics Patterson and Wilkins, Chapter 2
4) Ethical Issues In Advertising (Submission of Proposals for Term Project) Patterson and Wilkins, Chapter 3
5) Ethical Issues In Public Relations (Obtaining feedbacks from Instructors) Patterson and Wilkins, Chapter 4
6) Privacy Issues (Consultation with the Instructors) Patterson and Wilkins, Chapter 5
7) Hate Speech Patterson and Wilkins, Chapter 6
8) Conflict of Interest Patterson and Wilkins, Chapter 7
9) Ethics In Photography and Video productions Patterson and Wilkins, Chapter 8
10) Ethics In Cyberspace Patterson and Wilkins, Chapter 9
11) Ethics In Art and Entertainment Patterson and Wilkins, Chapter 10
12) Term Project Presentations
13) Term Project Presentations
14) Term Project Presentations

Sources

Course Notes / Textbooks: Philip Patterson & Lee Wilkins (2010). Media Ethics: Issues and Cases. New York: McGraw-Hill

Ek Kitap/Supplementary Book: Bülent Çaplı & Hakan Tuncel (ed) (2010) Televizyon Haberciliğinde Etik, Ankara: Fersa.
References: Ders işlenirken eklenecek online kaynaklar - Online sources TBA during the class discussions.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 15 % 20
Presentation 1 % 20
Project 1 % 40
Seminar 4 % 20
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 15 30
Presentations / Seminar 5 20
Project 1 33
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery.
2) In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender.
3) In the provision of health services, prioritizes the protection and development of the health of individuals and society.
4) Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health.
5) By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals.
6) Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes.
7) Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient.
8) Provides health services by considering patient and employee health and safety.
9) In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it.
10) Takes good medical practice into account while carrying out his/her profession.
11) Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession.
12) Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient.
13) Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics.
14) Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health.
15) Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health.
16) Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services.
17) The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this
18) Shows exemplary behavior and leads the healthcare team during service delivery.
19) Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of.
20) Establishes positive communication within the health team it serves and assumes different team roles when necessary.
21) Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly.
22) In the professional practices, works in harmony and effectively with the colleagues and other professional groups.
23) Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations.
24) Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics.
25) In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms.
26) Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society.
27) Reaches and critically evaluates current literature knowledge about his/her profession.
28) Applies the principles of evidence-based medicine in clinical decision making.
29) Uses information technologies to increase the effectiveness of its work on health care, research and education.
30) Effectively manages individual work processes and career development.
31) Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life.
32) Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process