CARTOON AND ANIMATION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD4140 | Advertising Campaign Design | Fall | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Course Lecturer(s): |
Instructor MATİLDE WOL |
Recommended Optional Program Components: | None |
Course Objectives: | This course prepares students in the design, creation and implementation of advertising campaigns. Through comprehensive coursework and instruction, students learn the skills necessary to succeed in various areas of advertising and design. Students have the opportunity to produce a high quality advertising content, inclusive of artwork, copy, concept, market analysis, creating the best quality of graphic, photographic, typographic and other work products. |
The students who have succeeded in this course; 1) Identify different advertising campaign designs 2) Analyse advertising content 3) Define the graphic elements in an advertising campaign 4) Recognize ATL and BTL advertising 5) Display the fundamentals of graphics in advertising campaigns. 6) Reproduce skills for digital software 7) Execute a high quality advertising campaign design |
Advertising campaign graphics, advertising campaign products are explored. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Principles of an advertising campaign design | |
3) | Discussing current layouts | |
4) | Research/Chossing a brand (different for each student) | |
5) | First ad layouts presentation | |
6) | Final layout presentation/ Campaign layout | |
7) | Konu tekrarı ve Süreç | |
8) | Different layouts for ATL and BTL | |
9) | Discussing current layouts | |
10) | Research/ one brand for all the students | |
11) | Concept board | |
12) | ATL layouts presentation | |
13) | BTL layout presentation | |
14) | Review and Process |
Course Notes / Textbooks: | |
References: | Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Presentation | 1 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 14 | 2 | 28 |
Project | 2 | 16 | 32 |
Midterms | 1 | 8 | 8 |
Final | 1 | 8 | 8 |
Total Workload | 118 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To have theoretical and practical knowledge and skills in cartoon and animation. | |
2) | To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction. | |
3) | Making animated films with various artistic styles and techniques. | |
4) | Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style. | |
5) | To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them. | |
6) | To be able to evaluate cartoon and animations in the framework of their knowledge and skills. | |
7) | To be able to define and manage learning requirements in the field of cartoon and animation. | |
8) | To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field. | |
9) | To monitor developments in the field of cartoon and animation using foreign languages and to communicate with foreign colleagues. | |
10) | To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations. | |
11) | Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects. | |
12) | To have sufficient knowledge about ethical values and universal values in the field of cartoon and animation. |