PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3140	Space in Visual Design	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Recommended Optional Program Components:	None
Course Objectives:	This course is concerned with the way people experience space-built or un-built, real or imaginary, two dimensional or three dimensional. Theories of space is introduced exposing conceptions in a variety of visual design media. Space is an integral part of communication and is a seamless connection to visual expression. The emphasis is on the discovery of space while exercising visual skills in depicting and analyzing cultures in the world of cities.

Learning Outcomes

The students who have succeeded in this course;
1) Develop an understanding of different kinds of space.
2) Exhibit critical thinking skills for the city space (of Istanbul )
3) Expose cultural construction of space ( in Istanbul)
4) Analyse the visual aspects of city space in comparison to other cultures
5) Experience to effectively communicate an idea through visual expression.
6) Exercise and demonstrate visual skills working with variety of media.
7) Display ability to profile audiences for successful presentation techniques

Course Content

The students will be introduced to different uses of space in different mediums, with the aid of presentations. While the course aims to establish the foundation of space and use of it, students are directed to prepare a final presentation or product which is strongly related to concept of space.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction, Syllabus overview, Expectations
2)	Senses and Istanbul
3)	Space and place in Istanbul
4)	Public and private spaces of Istanbul
5)	Non-places in Istanbul
6)	Sounds of Istanbul: Guest lecture presentation
7)	Wrapping – Packaging Istanbul: Guest lecture presentaion
8)	Visual Concept Development : Project Istanbul Group discussion, critiques: designing for structural integrity, and display aesthetics. Adapting typography, illustration, design and materials to the 3 dimensional forms/surfaces
9)	Project review
10)	Literal Istanbul: Guest Lecture presentation
11)	Time - Based Istanbul: Guest Lecture presentation
12)	Audio - Visual Istanbul: Guest Lecture presentation
13)	Urban Screens and Istanbul: Guest Lecture presentation
14)	Interactive Istanbul: Guest lecture presentation

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	15	% 20
Homework Assignments	1	% 20
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	28
Study Hours Out of Class	14	28
Homework Assignments	13	40
Midterms	2	7
Final	1	10
Total Workload		113

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.