PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD3125 | Traditional and Modern Turkish Arts | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to investigate traditional Turkish arts within a perspective of contemporary Western art and design, to explore the influences of traditional arts modern artists, in comparison with Eastern Asia, Middle East and Africa. |
The students who have succeeded in this course; I.Students will be able to distinguish the forms in traditional Turkish arts. a.Tezhip b.Ebru (marble painting) c.Hat (caligraphy) d. Wood and glass work in architecture e.Ceramics f.Weawing and carpets g.Pottery h.Local handcrafts II.Students will explore the modern artists inspired by traditional Turkish arts. III.Students will identify the use of traditional forms and styles in other cultures. a.Traditional elements in Japanese and Eastern Asian arts b.Traditional elements in art of Middle Eastern countries. c. Traditional elements in African arts |
Course is structured as two periods. At the first period, students are informed on traditional forms of Turkish art. Second period focuses on the use of traditional motives, materials, techniques or style in modern artwork and design artifacts. |
Week | Subject | Related Preparation |
1) | Tezhip; History, classic examples and modern works | |
2) | Hat (caligraphy); History, classic examples and modern works | |
3) | Wood and glasswork; classic examples and modern works | |
4) | Ceramic tiling and ceramic pottery; History, classic examples and modern works | |
5) | Field trip to Blue Mosque for project I | |
6) | Ebrû (Marble Painting) ; History, classic examples and modern works | |
7) | Local traditional arts | |
8) | Field trip to Museum of Turkish & Islamic Arts for Project I Assignment: Project I; develop a concept for an original artwork and create an artifact involving motives or forms from traditional on Turkish Arts. | |
9) | Exploring traditional motives in contemporay art of Eastern Asia | |
10) | Exploring traditional motives in contemporay art of Middle East | |
11) | Exploring traditional motives in contemporay art of Africa, and America | |
12) | Project I presentations | |
13) | Use of traditional Turkish motives, materials, techniques and style in modern art. | |
14) | Use of traditional Turkish motives, materials, techniques and style in modern design. |
Course Notes / Textbooks: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 12 | % 50 |
Field Work | 2 | % 20 |
Project | 1 | % 10 |
Final | 1 | % 20 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 10 | 30 |
Field Work | 3 | 20 |
Study Hours Out of Class | 13 | 37 |
Presentations / Seminar | 1 | 3 |
Project | 6 | 28 |
Final | 1 | 4 |
Total Workload | 122 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |