ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1379	Sustainability and Business Ethics	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. ŞEBNEM KILIÇ
Course Objectives:	UN Sustainable Development Goal 8 encourages member states to develop decent business models and policies to realize this goal. Decent work requires businesses to take steps to ensure economic growth, a decent working environment and inclusive industrialization by reducing insecurity for employees. To achieve these goals, labor law regulations regarding business ethics in working life are an important tool. Its core aim is to help the students, who falls outside the Faculty of Law, to become familiar with working life regulations as well as current discussion areas that constitute an important component of business ethics.

Learning Outcomes

The students who have succeeded in this course;
- Stıdents will identify the legal regulations to ensure that young workers, people with disabilities and women workforce have access to decent jobs by 2030 and will analyze the legal consequences of these regulations.

- They will evaluate the principle of equal pay for equal work and its implications in Turkey.

- They will discuss the policies to combat child labor and evaluate the compliance of the legislation with international standards.

- By learning about the issues facing the working world today, they will be more equipped to discuss the agenda.

- They will receive fundamental knowledge and gain a foundation for their next social protection-based courses.

Course Content

The course is planned as 13 weeks, and no courses are included in the midterm week. The course will proceed by covering theoretical topics, and practical studies and judicial decisions will be included as required on a weekly basis. The content of the course is based on theoretical lectures and the exchange of ideas in a discussion environment. It is designed synchronously for this purpose. On the other hand, this course is intended for students enrolled other than the Faculty of Law. For this reason and to ensure wide participation, it has been planned online. A final exam will be held at the end of 14 weeks. Apart from midterm-final exams, active participation in the course will be graded.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Dependent and independent work relations and definition of "the employee"
2)	Basic concepts of working life: Workplace - Employer - Business/Enterprise
3)	Work-life balance in working life
4)	Children in working life (Child Labor) and disabled people in working life
5)	Women labor in working life
6)	Mobbing, non-discrimination and equality in the workplace
7)	Principles regarding termination of employment contract - I
8)	Midterm exam
9)	Principles regarding termination of employment contract - II
10)	Employment (job) security system and its essentials
11)	New challenges: Cyberloafing-Abseenteism-Preseenteism
12)	Regulation of working conditions, working and rest periods
13)	Basic principles in industrial relations and freedom of association
14)	Basic principles and public character of the Social Security Law

Sources

Course Notes / Textbooks:	Sisteme yüklenen makale ve yargı kararları
References:	Ömer Ekmekçi/Esra Yiğit, Bireysel İş Hukuku, İstanbul 2024 Yusuf Alper, Sosyal Sigortalar Hukuku, Bursa 2023

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	5	70
Midterms	1	2	2
Final	1	2	2
Total Workload			113

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2