GEP0638 Topics in Communication ManagementBahçeşehir UniversityDegree Programs DIGITAL GAME DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
DIGITAL GAME DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0638 Topics in Communication Management Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator : Prof. Dr. BURCU EKER AKGÖZ
Course Objectives: This course aims to teach comprehensively the basic concepts, theoretical perspectives and basic skills of effective communication in different specializations. Students will learn the similarities, distinctive characteristics and requirements of communication within these specialized sectors. Course intends to provide students with a well-rounded understanding of communication management in specialized fields, giving them with the knowledge and skills necessary to succeed in different disciplines and in a variety of professional environments.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course can,
1.Explain the communication process,
2.Define the key concepts of communication management,
3.Define corporate culture, leadership, organizational commitement, job satisfaction, employee communication, storytelling and its components,
4.Explain corporate social responsibility, corporate citizenship, environmental citizenship and sustainability in different fields,
5. Explain crisis communication and its practices,
6. Explain sponsorship and its practices,
7. Define political communication and lobbying,
8. Explain health communication, dialogic communication and sports communication,
9.Explain event management and its practices,
10.Differentiate and compare communication management in different sectors.

Course Content

In this course, students will learn communication management and communication studies in different fields. The course is based on fundamental concepts, theoretical perspectives and essential skills crucial for effective communication management across various specializations. This course will be conducted with an interactive teaching method supported by case studies and group discussions.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course, aim and contributions of the course
2) An overview of the concept of the communication management
3) Corporate culture and communication
4) Leadership, Organizational commitment, Job satisfaction, Employee communication
5) Corporate social responsibility
6) Storytelling
7) Crisis communication
8) Midterm
9) Political communication and Lobbying
10) Event management
11) Sponsorship, Sports communication
12) Health communication, Dialogic communication
13) Corporate citizenship, Environmental citizenship, Sustainability
14) Course review and wrap up

Sources

Course Notes / Textbooks:
References: Management & Organization. Williams, J. C., Sisk, H. L., & DuBrin, A. J. South-Western Pub.Co.,1985. Auditing Organizational Communication : A Handbook of Research, Theory and Practice / Edited by Owen Hargie and Dennis Tourish, 2009.
Corporate Communication : A Guide to Theory and Practice / Joep Cornelissen, 2011.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2) Analyze, synthesize, and evaluate information and ideas from various perspectives.
3) Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4) Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5) Understand the technology and computational principles involved in developing games and master the use of game engines.
6) Understand the process of creation and use of 2D and 3D assets and animation for video games.
7) Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8) Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9) Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10) Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11) Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12) Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.