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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0638	Topics in Communication Management	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Prof. Dr. BURCU EKER AKGÖZ
Course Objectives:	This course aims to teach comprehensively the basic concepts, theoretical perspectives and basic skills of effective communication in different specializations. Students will learn the similarities, distinctive characteristics and requirements of communication within these specialized sectors. Course intends to provide students with a well-rounded understanding of communication management in specialized fields, giving them with the knowledge and skills necessary to succeed in different disciplines and in a variety of professional environments.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course can,
1.Explain the communication process,
2.Define the key concepts of communication management,
3.Define corporate culture, leadership, organizational commitement, job satisfaction, employee communication, storytelling and its components,
4.Explain corporate social responsibility, corporate citizenship, environmental citizenship and sustainability in different fields,
5. Explain crisis communication and its practices,
6. Explain sponsorship and its practices,
7. Define political communication and lobbying,
8. Explain health communication, dialogic communication and sports communication,
9.Explain event management and its practices,
10.Differentiate and compare communication management in different sectors.

Course Content

In this course, students will learn communication management and communication studies in different fields. The course is based on fundamental concepts, theoretical perspectives and essential skills crucial for effective communication management across various specializations. This course will be conducted with an interactive teaching method supported by case studies and group discussions.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course, aim and contributions of the course
2)	An overview of the concept of the communication management
3)	Corporate culture and communication
4)	Leadership, Organizational commitment, Job satisfaction, Employee communication
5)	Corporate social responsibility
6)	Storytelling
7)	Crisis communication
8)	Midterm
9)	Political communication and Lobbying
10)	Event management
11)	Sponsorship, Sports communication
12)	Health communication, Dialogic communication
13)	Corporate citizenship, Environmental citizenship, Sustainability
14)	Course review and wrap up

Sources

Course Notes / Textbooks:
References:	Management & Organization. Williams, J. C., Sisk, H. L., & DuBrin, A. J. South-Western Pub.Co.,1985. Auditing Organizational Communication : A Handbook of Research, Theory and Practice / Edited by Owen Hargie and Dennis Tourish, 2009. Corporate Communication : A Guide to Theory and Practice / Joep Cornelissen, 2011.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2