Week |
Subject |
Related Preparation |
1) |
Introduction to the course |
|
2) |
Introduction to the concept of sustainability, Social-Economic-Environmental Sustainability, Historical process, Sustainable Development, UN 17 SDGs |
|
3) |
Role of companies, NGOs and government agencies in the implementation of SDGs |
|
4) |
Role of public relations and strategic communication is sustainable development |
|
5) |
CSR, sustainability, ESG, and well-being.
Greenwashing.
|
|
6) |
A theoretical basis to understand sustainability communication |
|
7) |
Sustainability and strategic communication management: Corporate identity and culture |
|
8) |
Sustainability and strategic communication: relationship management |
|
9) |
Digital media and sustainability communication |
|
10) |
Sustainability and activism |
|
11) |
Advertising industry, events, festivals, and sustainability: Case studies |
|
12) |
Games and gamification: New tools for sustainability communication |
|
13) |
Case studies |
|
14) |
Review of the semester |
|
|
Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
3 |
2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
4 |
3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
4 |
4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
4 |
5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
2 |
6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
2 |
7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
3 |
8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
3 |
9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
3 |
10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
2 |
11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
2 |
12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
2 |
13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
2 |
14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
3 |