ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4643	Interactive Ad Design	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Course Objectives:	This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. Students will also learn design principles and try to design advertising banners, OOH and BTL metarials, graphic manipulations according to these principles.

Learning Outcomes

The students who have succeeded in this course;
1) to understand basic principles of design concept and design theories.
2) to comprehend differences between Visual Communication Design, Graphic Design and Advertising Design.
3) to interprets concepts about perception and persuasion in Visual Communication Design.
4) to comprehend color concept in Design.
5) to undertsand basic approaches of Graphic Design and Advertising Design.
6) to use Adobe Illustrator vectorel drawing software in basic level.
7) Students will be able to use Adobe Photoshop image processing software in basic level.

Course Content

The digital age is changing everything, especially how communicators communicate with their customers. In this course, the defining concepts, differences and current practices related to digital advertising and design will be shown.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation
2)	Principles Of Design Technology
3)	Perspective Of Creative Concept
4)	Design Use Of Colors
5)	Typography Of Communication
6)	Design Process
7)	Color Theory & Editing With Color With Shapes
8)	Typography & Type Tool
9)	Graphic Design Of Communication
10)	Creative Research and Design Project
11)	How to create a mood board for a design project and why it is important
12)	Final Project Brief Announcement
13)	Final Project Idea Critics
14)	Final Project Draft Critics

Sources

Course Notes / Textbooks:	AITCHISON, J. (2006) Cutting Edge Advertising. Basın İlanı Böyle Yapılır! İstanbul. Okuyan Us Yayın. Matthew Healey. (2008) What Is Branding?,Design brand discovery, ideas, typeface, logotype. Ellen Lupton & Jennifer Cole Phillips (2015). Graphic Design: the new basics. Princeton Architectural Press
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 30
Final	1	% 70
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Midterms	1	3	3
Final	1	3	3
Total Workload			132

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	3
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	1
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	1
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	5
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	1
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	5
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	4
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	1