PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD4138	Portfolio Design	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Instructor DİDEM WONG
Recommended Optional Program Components:	None
Course Objectives:	This course focuses on each student’s self unique design vision and the many ways students can promote their design abilities by producing a creative selection of their existing communication design projects. Highlighting the individual design approach is an emphasis on self-promotion in its most suitable form. Students learn the details of the job-seeking portfolio since creative success is determined as much by how well they promote their work as by the quality of their work.

Learning Outcomes

The students who have succeeded in this course;
1) Visualize concepts.
2) Demonstrate knowledge of the essential business practices used in the communication design industry.
3) Produce the basic business forms needed in communication design business.
4) Recognize the laws pertaining to the Visual Artist in business.
5) Promote themselves and their design work.
6) Demonstrate a marketable and uniquely original portfolio and produce a "creative" resume.

Course Content

Types of portfolios, portfolio research, developing a communication network are discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction Expectations Time management Daily Planner Goals
2)	Assignment 1 in progress. Mood Boards In-house vs. Agency/Design Firm vs. Freelance vs. Self-employed Types of Portfolios
3)	Assignment 1 in progress.	Portfolio review
4)	Résumé writing Employment Application
5)	Interviews
6)	Self-promotion Digitizing your portfolio Networking
7)	Cost-effective Design Due Group Presentations Assignment 2: High budget Promotion
8)	Expectations Time management Daily Planner Goals Assignment 2 in progress. Researching outstanding promos
9)	Assignment 2 in progress. Researching outstanding promos
10)	Assignment 2 in progress.
11)	Group Discussion
12)	Practice presentations
13)	Retouching week
14)	High budget Promotion Portfolio show

Sources

Course Notes / Textbooks:
References:	How, Print Dergileri.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Application	2	% 30
Midterms	1	% 35
Final	1	% 35
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 65
PERCENTAGE OF FINAL WORK		% 35
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	14	28
Study Hours Out of Class	14	14
Project	14	14
Midterms	14	14
Final	14	14
Total Workload		126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.