| Week |
Subject |
Related Preparation |
| 1) |
• Introduction to the Course -
• Meet, greet and say goodbye
• Pronunciation
• Simple questions and answers to get to know the other person
• Students can learn meeting and greeting patterns through repetition and dialogue.
• Students can learn sounds by hearing and saying them. |
|
| 2) |
• Personal Pronouns
• Meet
• Personal Information
• Alphabet
• Learning the sounds of the language through listening and pronunciation. |
|
| 3) |
• Professions, countries and nationalities.
• Gender (Masculine, feminine), Singular, plural.
• Verbs: The verb to be called, to have, and to be.
• Teaching verb conjugations through repetition, simple sentences and exercises.
|
|
| 4) |
• Numbers (0-100)
• Verbs: The verb to be called, to have, and to be.
• Present Tense regular verb conjugations.
• Teaching verb conjugations through repetition, simple sentences and exercises.
• Learning numbers with the Kahoot game. |
|
| 5) |
• Aula Internacional Plus -2. unit
• Conjugation and use of the verb want
• Definite, indefinite preposition (el,la,los,las)
• Using the verb to want and teaching definite and indefinite prepositions with exercises. |
|
| 6) |
• Regular verbs in present tense (-ar, -er, -ir)
• Usage of why, for and because.
• Teaching verb conjugations through repetition, simple sentences and exercises. |
|
| 7) |
• Regular verbs in present tense (-ar, -er, -ir)
• Usage of why, for and because.
• Leisure activities
• General repetition
• Teaching verb conjugations through repetition, simple sentences and exercises. |
|
| 7) |
• Regular verbs in present tense (-ar, -er, -ir)
• Usage of why, for and because.
• Leisure activities
• General repetition
• Teaching verb conjugations through repetition, simple sentences and exercises. |
|
| 8) |
MIDTERM EXAM WEEK |
|
| 9) |
• Aula Internacional Plus -3rd unit
• Conjugation of the verbs to be, to have and to exist and the difference between them.
• Teaching verb conjugations through repetition, simple sentences and exercises. |
|
| 10) |
• Conjugation of the verbs to be, to have and to exist and the difference between them.
• Differences between Muy /mucho /mucha /muchos /muchas.
• Teaching verb conjugations through repetition, simple sentences and exercises. |
|
| 11) |
• Question patterns
• Weather • Teaching the weather with exercises and kahoot. |
|
| 12) |
• Aula Internacional Plus -4th unit
• Verb conjugation “to wear”
• “I should” pattern
• Colors
• Demonstrative adjectives • Watching a video about clothes in Spanish
• Playing games about colors.
• Solving exercises related to demonstrative adjectives. |
|
| 13) |
• Ability to establish dialogue in the store.
• Vocabulary: Clothes
• Numbers
• Students can engage in interactive dialogue in the classroom.
• Learning numbers through Kahoot. |
|
| 14) |
• Use and conjugation of irregular verbs to prefer, to go.
• Should, -ought structure.
• General repetition
• Teaching verb conjugations through repetition, simple sentences and exercises. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
