| Week |
Subject |
Related Preparation |
| 1) |
"What is AI?
Where do we use AI?
Phylosophy of AI; AI in problem solving; Case Study - Chicken Crossing Puzzle
Case Study - Towers of Hanoi; Case Study - Tic Tac Toe"""
|
|
| 2) |
"AI in Healthcare
Predicting health risk; Smart identification and diagnosis; Smart prescription; Smart imaging & segmentation; Personalized healhcare; AI in psychology; Discussion: Chest Xray Classification / Segmentation"
|
|
| 3) |
"AI in Entertainment and Gaming
Content personalization; Metadata tagging; User engagement; Promotion and advertising
Captioning / Subtitle generation; Discussion: In-app purchases"
|
|
| 4) |
"AI in Social Media
How to organize massive data; Setting trends; Hashtags; Discussion: Using AI to manipulate user choices; Discussion: Using AI for disaster response"
|
|
| 5) |
"AI in Security
Cyber attacks; Data security; Anti fraud systems; Biometric recognition / verification
Know Your Customer (KYC)"
|
|
| 6) |
"AI in Finance
Insuring, banking, asset management; Cryptocurrency & Crypto banks
Algorithmic trading; Financial risk management; Anti-Money Laundering (AML)"
|
|
| 7) |
"AI in Travel & Transportation
Automated travel services; Traveler behaviors; Personalized travel experience; Logictics route optimization; Warehouse operations"
|
|
| 8) |
"AI in Robotics
Robotics applications; Robotic packaging; Open source robotics; Robotics in healthcare, agriculture, automative, supply chain, military; Discussion: Robot ethics"
|
|
| 9) |
"AI in E-commerce
Transforming the shopping experience; Virtual assistants; Addressing consumer needs through deeper insights; Provide personalized or targeted offers; Consumer behavior forecasting; Inventory management; Smart customer service"
|
|
| 10) |
"AI in Manifacturing and Business
Optimization of supply chain; Optimization of staff, inventory control, energy consumption
Optimization of raw material supply; Predictive and prescriptive data analysis; Factory automation; Discussion: What AI can / cannot do"
|
|
| 11) |
"AI in Law
E-discovery; Expertise automation; Legal search and document management; Contract and litigation document analytics and generation; Predictive analysis"
|
|
| 12) |
"Human Centered AI & Ethics
AI in non-profit sectors; AI for social good; AI in education; AI in sociology; AI bias and fairness; Misuses of AI; Machine morality - Artificial Moral Agents (AMA); Transparency & Explainability; Discussion: Automation results in unemployment or new opportunities?"
|
|
| 13) |
"Adverse uses of AI
Adversarial attacks on AI; Possible future adjustments; Discussion"
|
|
| 14) |
"Thinking about AI
AI and developing economies ; AI Ethics ; AI and jobs ; Social Impacts of AI ; Political Impacts of AI "
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
3 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
3 |
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
3 |
| 4) |
To be able to follow and interpret innovations in the field of advertising |
1 |
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
5 |
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
3 |
| 7) |
To recognize and understand all the dynamics within the field of advertising |
2 |
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
