BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP3432 | A Consumer Electronics Retailer: MediaMarkt | Fall | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Course Objectives: | The Consumer Electronics Retailer course comprehensively examines the dynamics of the consumer electronics retail sector and the fundamental elements required for success in this industry. The course covers topics such as retail management, store operations, product management, customer relations, marketing strategies, and digital transformation. Additionally, it provides students with insights into current trends and challenges in consumer electronics retailing and offers projections about the future of the sector. |
Learning Outcomes
|
The students who have succeeded in this course; Sector Knowledge: Students will understand the dynamics and operations of the consumer electronics retail sector. Management Skills: Students will gain knowledge and skills in store management, operational processes, and inventory control. Product and Supply Chain Management: Students will be able to effectively manage product and supply chain processes. Customer Relations: Students will develop effective strategies for customer service and ensuring customer satisfaction. Marketing Competencies: Students will acquire competencies in marketing strategies, digital marketing, and social media management. Technology and Digital Transformation: Students will learn and apply the impacts of digital transformation on the retail sector and the use of new technologies. Analytical and Critical Thinking: Students will be able to analyze current trends and innovations in the sector and make strategic forecasts. Applied Knowledge: Students will be able to translate theoretical knowledge into practice through case studies and group projects. |
Course Content
| Introduction to the Consumer Electronics Retail Sector History and Evolution of the Sector Key Concepts and Definitions Global and Local Market Dynamics Retail Management Store Design and Layout Strategies Store Operations and Management Inventory Management and Control Product Management and Supply Chain Product Planning and Lifecycle Management Supply Chain Management and Logistics Supplier Relationships and Negotiations Customer Relations and Service Quality Customer Relationship Management (CRM) and Data Analytics Customer Service and Complaint Management Strategies to Enhance Customer Satisfaction and Loyalty Marketing Strategies and Advertising Campaigns Target Market Identification and Segmentation Product Positioning and Brand Management Digital Marketing and Social Media Strategies Digital Transformation and Technology E-Commerce and Omnichannel Retailing Digital Tools and Retail Technologies Use of Artificial Intelligence and Data Analytics Current Trends and Future Projections Innovations and Technological Developments in the Sector Sustainability and Environmental Impacts Future Market Projections and Strategic Planning Case Studies and Applications Examples of Successful and Unsuccessful Retail Cases Real-World Case Studies and Analyses Group Projects and Presentations |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction and Overview of the Sector Introduction to the course and its objectives History and evolution of the consumer electronics retail sector Key concepts and definitions | |
| 2) | Global and Local Market Dynamics Global market analysis Local market dynamics Competitive analysis and market opportunities | |
| 3) | Store Design and Layout Strategies Principles of store design and layout Methods to enhance customer experience Layout strategies and in-store navigation | |
| 4) | Store Operations and Management Basic components of store operations Management of operational processes Efficiency and performance evaluation | |
| 4) | Store Operations and Management Basic components of store operations Management of operational processes Efficiency and performance evaluation | |
| 4) | Store Operations and Management Basic components of store operations Management of operational processes Efficiency and performance evaluation | |
| 5) | Inventory Management and Control Principles and methods of inventory management Inventory control techniques Inventory tracking and optimization | |
| 6) | Product Planning and Lifecycle Management Product development process Product lifecycle management Product portfolio management | |
| 7) | Supply Chain Management and Logistics Principles of supply chain management Logistics and distribution processes Supplier relationships and negotiations | |
| 8) | Customer Relationship Management (CRM) and Data Analytics CRM systems and data analytics Collection and analysis of customer data Customer segmentation and targeting | |
| 9) | E-Commerce and Omnichannel Retailing E-commerce platforms and trends Omnichannel retailing strategies Online and offline integration | |
| 10) | Technology and Digital Transformation The role of digital transformation in retail Use of new technologies (AI, IoT, VR, etc.) Digital tools and applications | |
| 11) | Current Trends and Future Predictions Innovations and technological developments in the sector Sustainability and environmental impacts Future market predictions and strategic planning | |
| 12) | Case Studies and Applications Analysis of successful and unsuccessful retail examples Real-world case studies and group projects Project presentations and evaluations | |
| 13) | Presentations | |
| 14) | Presentations | |
| 14) | Presentations |
Sources
| Course Notes / Textbooks: | |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Presentation | 1 | % 50 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 14 | 4 | 56 |
| Study Hours Out of Class | 5 | 7 | 35 |
| Presentations / Seminar | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 139 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |