BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP3432 | A Consumer Electronics Retailer: MediaMarkt | Fall | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. AYLA ESEN |
| Course Objectives: | This course aims at ensuring that the students are contacting with experienced and qualified professionals and to give them a wider perspective, as well as to increase awareness on consumer electronics retail among the academia. |
Learning Outcomes
|
The students who have succeeded in this course; Has theory & practical knowledge on a developing business area. Gains knowledge & experience sharing from professionals from electronics retail sector. Gains knowledge on retail management (strategic approach, role of e – commerce, digital marketing, pricing etc...). Knows HR standarts. Knows category management. Knows finance & accountings operations. |
Course Content
| This course provides students with both theoretical and practical knowledge in the field of consumer electronics retailing, offering opportunities to interact with industry professionals. Students will gain a comprehensive understanding of retail management, digital marketing, the role of e-commerce, and category management. The teaching methods of this course include case studies, lectures, and collaborative learning. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 1) | ||
| 2) | Introduction to Consumer Electronics Retail | |
| 3) | Strategic Approach in Retail | |
| 4) | Human Resources in Electronics Retail | |
| 5) | Category Management in Electronics Retail | |
| 5) | Category Management in Electronics Retail | |
| 6) | Pricing Strategy | |
| 7) | E-Commerce in Electronics Retail | |
| 8) | Midterm Week | |
| 9) | Retail Management & Field Trip | |
| 10) | Digital Marketing and CRM | |
| 11) | Marketing Communication in Electronics Retail | |
| 12) | Customer Experience Journey | |
| 13) | Financial Management in Electronics Retail | |
| 14) | Feedback & Final Preparation Week |
Sources
| Course Notes / Textbooks: | |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Midterms | 1 | % 40 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 10 | 11 | 110 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 1 | 1 |
| Total Workload | 154 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | 3 |
| 2) | Having problem solving skills and developing necessary analytical attitude | 2 |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | 3 |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | 2 |
| 5) | Applying theoretical concepts in project planning | 3 |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | 2 |
| 7) | Increasing efficiency rate in business environment | 2 |
| 8) | Developing innovative and creative solutions in face of uncertainty | 3 |
| 9) | Researching to gather information for understanding current threats and opportunities in business | 4 |
| 10) | Being aware of the effects of globalization on society and business while deciding | 3 |
| 11) | Possessing digital competence and utilizing necessary technology | 2 |
| 12) | Communicating in at least one foreign language in academic and daily life | 3 |
| 13) | Possessing managing skills and competence | 4 |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | 2 |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment | 3 |