BUSINESS ADMINISTRATION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP3430	LCW To Be Brand in Global	Fall Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ELİF OKAN
Recommended Optional Program Components:	Yok
Course Objectives:	Explaining the vision and strategy of a brand from Turkey, which is among the leading companies in the ready made garment sector in 53countries and more than1000 stores, to the students through concrete examples and real cases. To Address the 360 degree branding process by addressing issues such as marketing, product strategy, procrument, risk management and employee engagement in the direction of globalization, gaining the leadership of the sector. The aim of the course is to equip students with a comprehensive understanding of the strategies and practices required to successfully manage and grow a global brand in the competitive ready-made garment sector.

Learning Outcomes

The students who have succeeded in this course;
The purposes of this course:
• gain the ability to develop and implement global branding strategies that effectively address diverse market dynamics and cultural nuances.
• understand how to integrate various aspects of business operations, including marketing, procurement, and risk management, to enhance global brand positioning and visibility.
• acquire skills in managing cross-cultural teams and promoting employee engagement to support a cohesive and adaptive organizational brand presence worldwide.

Course Content

According to the topic of the course, a different company manager will participate every week and, a global brand, LCW will be presented with examples and real cases. Lessons learned in the classroom will be supported with the field visits to the headquarter and stores. All content will be processed in accordance with the perspective of becoming a global brand.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation Course Schedule Review Expectations
2)	How Began LC Waikiki's Global Journey
3)	Global Merchandising
4)	Merchandising Planning Quiz -1
5)	Digital Transformation and Information Technologies
6)	Data Analytics
7)	Managing Turkey's Largest Logistic Operations
8)	Midterm Exam
9)	Global Marketing and Communication
10)	Customer Experience
11)	Human Resources Strategies Quiz-2
12)	E-Commerce Strategy and Operation
13)	Product and Brand Management
14)	The Role and Importance of Education in Strategies Leading the Sector

Sources

Course Notes / Textbooks:	"Philip Kotler Marketing 4.0 Moving from Traditional to Digital Omnichannel Marketing Shady Ramadan"
References:	LC Waikiki Research Results, know-how, Corporate Academic Resources

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 10
Quizzes	2	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	7	98
Quizzes	2	3	6
Midterms	1	2	2
Final	1	2	2
Total Workload			147

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to identify problems and ask right questions
2)	Having problem solving skills and developing necessary analytical attitude
3)	Comprehending theoretical arguments along with counter arguments in detail
4)	Gaining awareness of lifelong learning and being qualified for pursuing graduate education
5)	Applying theoretical concepts in project planning
6)	Communicating efficiently by accepting differences and carrying out compatible teamwork
7)	Increasing efficiency rate in business environment
8)	Developing innovative and creative solutions in face of uncertainty
9)	Researching to gather information for understanding current threats and opportunities in business
10)	Being aware of the effects of globalization on society and business while deciding
11)	Possessing digital competence and utilizing necessary technology
12)	Communicating in at least one foreign language in academic and daily life
13)	Possessing managing skills and competence
14)	Deciding with the awareness of the legal and ethical consequences of business operations
15)	Expressing opinions that are built through critical thinking process in business and academic environment