VCD4018 3D AnimationBahçeşehir UniversityDegree Programs PUBLIC RELATIONS AND PUBLICITYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD4018 3D Animation Spring
Fall
2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi İPEK TORUN
Recommended Optional Program Components: None
Course Objectives: This course is an intermediate level 3D modeling and animation course. The aim of this course is to help students to gain experience on some special subjects of 3D modeling and animation. Students will create a complete major project on any intermediate level subject of 3D, which they want to specialize, from scratch. Instructor / mentor of the course will guide students to complete their major projects. In addition, lectures will be focused on several special subjects and these lectures will be supported by class works and minor home works. These lectures will also help students to create, develop and complete their major projects. Every student have to create their own major projects for final submission while collaborative work will be supported for class works and home works.

Learning Outcomes

The students who have succeeded in this course;
I. To practice on creating a 3D project from scratch.
II. Practice skills in special subjects of virtual 3D environment.
III. Practice skills of intermediate and advanced animation in 3D environment.

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) 1. Week : Theory of advanced modelling techniques (mesh modelling, spline modelling, patch modelling, NURBS modelling)
2) 2.Week Choosing a form to model in 3D and preliminary work on the desired model.
3) 3.Week : Class work
4) 4.Week : Class work
5) 5.Week : Class work
6) 6.Week : Discussion on the finished 3D model and planning a scene for presenting the model. Finished 3D model will be graded as mid term 1
7) 7.Week : Theory on lighting and framing techniques.
8) 8.Week : Class work
9) 9.Week : Class work
10) 10.Week : Class work
11) 11.Week : Discussion on the finished scene and planning a 10 seconds animated TV spot. Finished scene will be graded as mid term 2
12) 12.Week : Class work
13) 13.Week : Class work
14) Finished film will be graded as final exam

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Midterms 2 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Project 11 60
Final 3 24
Total Workload 126

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.