| Week |
Subject |
Related Preparation |
| 1) |
Reviewing basic photographic knowledge:
Effects of Camera types and Lenses in the photographic image; Effects of negative films and digital imaging on the visual design. Effects of photographic elements (like usage of aperture, shutter, filters etc.) to create various design elements
|
|
| 2) |
Composition:
Getting to know yourself and your photography. Discussion on selected portfolios of photographers
Basis of Composition and its elements in Photographic visual design.Definition of Unity, Balance, Coherence, Rules of Thirds and Golden Ratio |
|
| 3) |
Light as a visual Element:
Historical use of light &shadow. Basic characteristic of light, relation between color and light. |
Assignment I: Rule of Thirds |
| 4) |
Recognizing Space in Photographic Practice:
Relations between objects and place. Representation of familiar objects within various spatial conditions. |
Assignment II: Chiaroscuro |
| 5) |
Picturing Self:
Historical evolution of Self-Portrait.
Contemporary self-portrait samples.
Creating allegories and metaphors within self-portrait style.
Usage of environment for creating meanings
|
Assignment III / Context: Home and Objects
Images of anything in / or around your home which define safe or uncanny views about your environment(s). |
| 6) |
Picturing Others:
Historical evolution of portrait style in visual art.
Contemporary samples from portrait photographers.
Family Albums and post memorial function of photographic images.
Found images. |
Assignment IV / Concept: Allegorical Self-Portraits
Pictures define subjects on self |
| 7) |
Genres I : Documentary Photography:
History of Documentary Photography,
Relation between Documentary, Photojournalism and essay styles.
Main topics of contemporary documentary photography,
Evolution of Street Photography (1930s-2000s). |
Assignment V / Context: Family Photographs
Pictures define family within the context of social class, culture etc. |
| 8) |
Genres II : Abstract Photography
Meaning of Abstract and abstraction.
Modern and Post-Modern Use of abstraction.
Definition of metaphor, metonymy and synecdoche in artistic practices.
|
Assignment VI: Street Photography |
| 9) |
Genres III: Landscape:
Historical evolution of genre.
Different sub-genres in the practice.
Opposition of Rural and Urban Practices of genre. |
Assignment VII: Abstraction:
abstract or semi-abstract subjects which express metaphor/metonymy or synecdoche |
| 10) |
Genres IV: Fashion:
Historical evolution of genre,
Artistic methods of genre within artistic eras,
Current styles in genre. |
Assignment VIII: Concept: Cityscape vs. Landscape
Urban or/and Rural spaces which express a critical view to the subject-matter |
| 11) |
Humor:
Definition Pastiche and Parody in representation.
Meaning and role of reproduction and appropriation. |
Assignment IX: Fashion and the City |
| 12) |
Genres V: Definition of Photo-Essay and Photo-Diary Style. |
Assignment X: Humor:
Pictures including pastiche or parody. |
| 13) |
Ideas of Final Project and Discussion. |
|
| 14) |
Final Presentation and comments/critics. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
