Week |
Subject |
Related Preparation |
1) |
Understanding the Sustainability
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Class slides / Articles /Cases |
2) |
Sustainable Development Goals
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Class slides / Articles /Cases
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3) |
Understanding attitudes towards consumption and sustainability
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Class slides / Articles /Cases
|
4) |
Sustainable Consumption
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Class slides / Articles /Cases
|
5) |
Consumer Culture, Overconsumption and Voluntary Simplicity
|
Class slides / Articles /Cases
|
6) |
The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change
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Class slides / Articles /Cases
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7) |
LOHAS: A sustainable lifestyle
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Class slides / Articles /Cases
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8) |
Sustainable Business Practices
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Class slides / Articles /Cases
|
9) |
Sustainability and Marketing
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Class slides / Articles /Cases
|
10) |
Sustainable Supply Chains
|
Class slides / Articles /Cases
|
11) |
Creating Social Impact |
Class slides / Articles /Cases
|
12) |
Ethics and Responsible Business Practices
|
Class slides / Articles /Cases
|
13) |
Communicating and Managing Sustainability
|
Class slides / Articles /Cases
|
14) |
Sharing Economy |
Class slides / Articles /Cases
|
Course Notes / Textbooks: |
Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning.
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References: |
Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62.
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Program Outcomes |
Level of Contribution |
1) |
Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design. |
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2) |
Analyze, synthesize, and evaluate information and ideas from various perspectives. |
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3) |
Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game. |
|
4) |
Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience. |
|
5) |
Understand the technology and computational principles involved in developing games and master the use of game engines. |
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6) |
Understand the process of creation and use of 2D and 3D assets and animation for video games. |
|
7) |
Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process. |
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8) |
Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process. |
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9) |
Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation. |
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10) |
Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice. |
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11) |
Understand the process of game publishing within industry standards besides development and utilize this knowledge practice. |
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12) |
Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games. |
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