PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SOC1005 | Introduction to Anthropology | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi AYŞEGÜL AKDEMİR |
Recommended Optional Program Components: | "." |
Course Objectives: | The aim of this course is twofold: First, students will be introduced to the core ideas and concepts of anthropology such as culture, nature, ethnography, social stratifications, kinship systems, race, gender, marriage, sexuality, religion etc. Examples from various human groups around the globe will be used to develop an understanding of these core concepts, ideas and themes. Secondly, we will bring in these concepts and perspectives into our own lives to develop an informed analysis of the Turkish society. |
The students who have succeeded in this course; The students who succeeded in this course will be able to: (1)Develop an understanding of Anthropology, its origins and its conditions of emergence. (2) Analyse core concepts of Anthropology (3)Describe relationship between Anthropology and colonialism (4)Develop a perspective on how to conceptualize culture (5)Examine major socio cultural institutions and practices such as Kinship, Family and Marriage (6)Develop a conceptualization of Nature. Explore the relationship between nature and culture (7)Develop a critical perspective on concepts that are taken for granted in our daily lives (8)Develop competence on linking concepts and theories of anthropology with existing socio cultural practices (9)Develop an understanding of human cultural variety |
The course has two main sections. In the first part, it will introduce students to the world of anthropology by examining its origins, scope, main paradigms, and by developing a theoretical understanding of what culture is. Second section consists of using the main perspectives developed in the first part in exploring some of the main themes and topics of anthropology such as family, kinship, gender, and nature. |
Week | Subject | Related Preparation |
1) | Introduction and course outline | |
2) | What is anthropology | Horace Miner, “Body Ritual of the Nacirema” |
3) | Origins of Anthropology | Lavenda & Schultz, Chapter 1 |
4) | Early anthropological theories: Social Evolutionism | McGee & Warms “Nineteenth-Century Evoltionism” |
5) | Early anthropological theories: Cultural Relativism | McGee & Warms “Historical Particularism” |
6) | Culture and colonial heritage | Lavenda & Schultz, Chapter 2 |
7) | Critique of ‘Culture’ | Renato Rosaldo “The Erosion of Classic Norms” |
8) | Midterm | Course review and midterm |
9) | Kinship and Descent | Lavenda & Schultz, Chapter 9 |
10) | Family | Lavenda & Schultz, Chapter 9 cont'd. |
11) | Marriage | Lavenda & Schultz, Chapter 10 |
12) | Sex and Gender | Donna Haraway, “Is Female to Male as Nature Is to Culture” |
13) | Gender inequalities | Anne Fausto-Sterling, “The Five Sexes: Why Male and Female Are Not Enough” |
14) | Nature / Culture I | TBA |
Course Notes / Textbooks: | Robert H. Lavenda and Emily A. Schultz. Core Concepts in Cultural Anthropology. Third Edition. Boston: McGraw Hill. 2007 Renato Rosaldo. Culture and Truth. , Boston: Beacon Press. 1993 |
References: | "." |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Quizzes | 5 | % 15 |
Midterms | 1 | % 30 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 4 | 56 |
Quizzes | 5 | 10 | 50 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 152 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |