PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ACL4005 | Literature and Film | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN |
Recommended Optional Program Components: | none |
Course Objectives: | This course will examine how fiction, short story and/or plays have provided the textual foundations for cinematic productions. |
The students who have succeeded in this course; Students will learn • how to interpret a film and comment/ discuss its treatment of a literary and/or dramatic text, • to point out distortions of texts on screen end evaluate reasons for such distortions, • to differentiate free adaptations (such as postmodernist) from distorted versions of texts, • to develop their own critical assesment and write argumentative papers by the end of the semester. |
works of literature and their adaptation to film |
Week | Subject | Related Preparation |
1) | Capote’s Novella, Analysis/ Discussion | Reading |
2) | Film /Analysis/ Discussion Breakfast at Tiffany’s | Reading |
3) | Harper Lee’s novel: To Kill a Mockingbird / Analysis/ Discussion | Reading |
4) | Analysis/ Discussion | Reading |
5) | Film /Analysis/ Discussion | Reading |
6) | Introduction to Asian-American writers. | Reading |
7) | Analysis/ Discussion of the novel | Reading |
8) | Analysis/ Discussion of the novel | Reading |
9) | Joy Luck Club Analysis/ Discussion | Reading |
10) | general discussion | |
11) | Introduction to Jane Austen & 18th century | Reading |
12) | Analysis/ Discussion of Pride and Prejudice | Reading |
13) | Lost in Austen /Analysis/ Discussion | Reading |
14) | Over-all wrap up discussion | Reading |
15) | Final Examination | |
16) | Final Examination |
Course Notes / Textbooks: | 1. Truman Capote: Breakfast at Tiffany’s (film: Breakfast at Tiffany’s) 2. Harper Lee: To Kill a Mockingbird (film: To Kill a Mockingbird) 3. Amy Tan: Joy Luck Club (film: Joy Luck Club) 4. Jane Austen: Pride and Prejudice ( Film:Lost in Austen) |
References: | Film History, Thomas& Bordwell |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 5 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Homework Assignments | 1 | 2 | 2 |
Quizzes | 3 | 6 | 18 |
Midterms | 1 | 12 | 12 |
Final | 1 | 15 | 15 |
Total Workload | 89 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |