PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL2003	Introduction to Novel	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN
Course Lecturer(s):	Prof. Dr. GÖNÜL BAKAY Dr. Öğr. Üyesi ELİF BAŞ
Recommended Optional Program Components:	none
Course Objectives:	to give the students a comprehensive undrestanding of the novel form , pointing to the different genres of the novel

Learning Outcomes

The students who have succeeded in this course;
Students will have achieved in depth understanding of:
• the emergence of the novel as a new literary form in the 18 century
• the socio-political and historical contexts in which these novels were written
• the ways in which the authors’ life implicates the work produced

Course Content

18th, 19th and 20 th century novels by English writers

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Moll Flanders pages 1 -75.	Reading
2)	Moll Flanders 75-150	Reading
3)	Moll Flanders 150-225	Reading
4)	Moll Flanders 225-330.	Reading
5)	Hard Times 1-100	Reading
6)	Hard Times 100-230.	Reading
7)	Review	Reading
8)	1984 1-75	Reading
9)	1984 75-150	Reading
10)	1884 150 -225	Reading
11)	1984 225-325	Reading
12)	Mrs Dalloway 1-75	Reading
13)	Mrs Dalloway 75-150	Reading
14)	Mrs Dalloway 150 -225	Reading
15)	Final	-
16)	Final	-

Sources

Course Notes / Textbooks:	Moll Flanders- Daniel Defoe Hard Times- Charles Dickens 1984- George Orwell Mrs Dalloway- Virginia Woolf
References:	none

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 20
Presentation	1	% 10
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	15	2	30
Project	1	10	10
Quizzes	4	3	12
Midterms	1	30	30
Final	1	40	40
Total Workload			164

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.