| Week |
Subject |
Related Preparation |
| 1) |
Introduction to course. Outline of semester. Survival game – what values do we place on human characteristics? |
|
| 2) |
Love and marriage and choices of partners. How do we translate our values into the expression of love? “Happy Endings” by Margaret Atwood |
Reading. |
| 3) |
Introduction of partners. Interviewing another student and presenting him/her to the class. Practice of presentation skills. |
Interview. |
| 4) |
“Never Let Me Go” by Kazuo Ishiguo. The idea of sacrifice and honor. Discussion of film and characters, themes. |
Research. |
| 5) |
Poetry about love, marriage and choices. Selections include Browning, Shakespeare, Sexton and Frost. |
Reading. |
| 6) |
“Il Postino” and the poetry of Pablo Neruda. One poet and his vision of love and life. |
Reading. |
| 7) |
Presentations of poets and songwriters. Power point presentation of Shakespearean sonnets and various ways of presenting. |
Powerpoint. |
| 8) |
|
|
| 9) |
“The Crucible” by Arthur Miller. Values and how we are transformed. |
Reading. |
| 10) |
Presentations. |
Research for presentation. |
| 11) |
Debates and controversial subjects. Commercials and capitalism and how we are subliminally affected. |
Research. |
| 12) |
Presentations. |
Research. |
| 13) |
“A Christmas Carol” by Dickens. An adaptation of the novella into a play format. Reading and discussion of themes and characters. |
Reading. |
| 14) |
Debates in teams. |
Research. |
| 15) |
Final. |
|
| 16) |
Final. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
