Week |
Subject |
Related Preparation |
1) |
Introduction to course. Outline of semester. Short writing assignment describing expectations and past experiences. |
|
2) |
“Telling Stories” by Maeve Binchey and excerpt from “Portrait of a Lady” by Henry James. Writing about love and our concepts of what it means and how it is portrayed in the two stories. |
Reading. |
3) |
“Goodbye Marcus, Goodbye Rose” by Jean Rhys. Our experiences in life prepare us for the future. How do our lives change after a hugely impactful experience? |
Writing assignment. |
4) |
“Happy Endings” by Margaret Atwood. Writing about theme, characters, plot and mood. Example of summary and analysis of a short story. |
Reading. |
5) |
“Whose Life Is It Anyway?” by Brian Clark. The nature of life. What is our responsibility to ourselves? To others? |
Essay. |
6) |
“Moral Hazard” by Kate Jennings. The aging process and inconceivable choices. Is it possible or even acceptable to choose death over life? |
Essay. |
7) |
Midterm Essay concerning the nature of love and marriage and death and the choices involved. How do the stories exemplify the themes? |
Reading. |
8) |
Review. |
|
9) |
“Crime and Punishment” by Dosteovsky. Using logic to make excuses for a criminal act. |
Essay. |
10) |
“Remains of the Day” by Kazuo Ishiguro. Prejudice and characters who must act against their better nature. |
Reading. |
11) |
“The Ones Who Walk Away From Omelas” by Ursula Le Guin. Is it ever acceptable to sacrifice someone for the greater good? |
Reading. |
12) |
“The Joneses”. Capitalism and creating a desire and market. |
Background research. |
13) |
Essay on consumerism and capitalism. What goods do we consider desirable and why? |
Research. |
14) |
“First Confession” by Frank O’Connor. Comedy and plot. How does an author show theme through the use of humor? |
Reading. |
15) |
Final. |
|
16) |
Final. |
|
|
Program Outcomes |
Level of Contribution |
1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
|
2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
|
3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
|
4) |
To be able to follow and interpret innovations in the field of advertising |
|
5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
|
6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
|
7) |
To recognize and understand all the dynamics within the field of advertising |
|
8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
|