PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL1003	Essay Writing and Textual Analysis I	Spring	2	2	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELİF BAŞ
Course Lecturer(s):	Dr. Öğr. Üyesi ELİF BAŞ
Recommended Optional Program Components:	None
Course Objectives:	Students will process literature through use of written assignments and will learn how to write essays concerning literature of differing genres.Course materials are both literary and rhetorical, and include poetry, fiction. Students practice a range of approaches to these genres, and learn to formulate original, cohesive, invested, well-supported arguments about them in the form of short close reading exercises and more extensive critical essays.

Learning Outcomes

The students who have succeeded in this course;
1-Demonstrate punctuation usage.
2-Describe types of essays.
3-write for a variety of audiences and purposes.
4-to become a more critical reader of your writing

Course Content

Literary Terminology and methods of
writing critical essays,, short stories, plays,
poetry, non-fiction selections and films.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course. Outline of semester. Short writing assignment describing expectations and past experiences.
2)	“Telling Stories” by Maeve Binchey and excerpt from “Portrait of a Lady” by Henry James. Writing about love and our concepts of what it means and how it is portrayed in the two stories.	Reading.
3)	“Goodbye Marcus, Goodbye Rose” by Jean Rhys. Our experiences in life prepare us for the future. How do our lives change after a hugely impactful experience?	Writing assignment.
4)	“Happy Endings” by Margaret Atwood. Writing about theme, characters, plot and mood. Example of summary and analysis of a short story.	Reading.
5)	“Whose Life Is It Anyway?” by Brian Clark. The nature of life. What is our responsibility to ourselves? To others?	Essay.
6)	“Moral Hazard” by Kate Jennings. The aging process and inconceivable choices. Is it possible or even acceptable to choose death over life?	Essay.
7)	Midterm Essay concerning the nature of love and marriage and death and the choices involved. How do the stories exemplify the themes?	Reading.
8)	Review.
9)	“Crime and Punishment” by Dosteovsky. Using logic to make excuses for a criminal act.	Essay.
10)	“Remains of the Day” by Kazuo Ishiguro. Prejudice and characters who must act against their better nature.	Reading.
11)	“The Ones Who Walk Away From Omelas” by Ursula Le Guin. Is it ever acceptable to sacrifice someone for the greater good?	Reading.
12)	“The Joneses”. Capitalism and creating a desire and market.	Background research.
13)	Essay on consumerism and capitalism. What goods do we consider desirable and why?	Research.
14)	“First Confession” by Frank O’Connor. Comedy and plot. How does an author show theme through the use of humor?	Reading.
15)	Final.
16)	Final.

Sources

Course Notes / Textbooks:	Various short stories and poems. Her dönem seçilecek belli kısa hikayeler ve şiirler.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	64	% 15
Quizzes	4	% 20
Presentation	1	% 10
Midterms	1	% 15
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	16	64
Study Hours Out of Class	16	32
Presentations / Seminar	1	3
Homework Assignments	16	32
Quizzes	6	12
Midterms	1	10
Final	1	10
Total Workload		163

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.