BUSINESS ADMINISTRATION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0010	Introduction to Health Communication	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. ÖNDER YÖNET
Course Objectives:	The aim of this course is to investigate, discuss and study current scientific research and findings in the field of health communication with the students with case studies or applications. In this direction, the main aim of the course is to develop students' basic skills in using health communication effectively.

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course will be able to;

1. Learns to scan scientific articles on health communication both within their own department and in general,

2. Understands the introductory level knowledge and techniques related to health communication in their own departments,

3. Have an idea about how to apply the above theoretical knowledge in the field,

4. Using the theoretical knowledge above, analyze a health communication given to him/her or observed by him/her,

5. Apply the above theoretical knowledge effectively and efficiently in connection with the profession.

Course Content

In the course; in the light of the modern communication process / model, basic concepts, scope and theories of communication, the concept of health and health communication, dimensions of health communication, the concept of communicative gender and theories explaining health behavior, current science research findings on interpersonal health communication will be examined. The course will focus on students' awareness and practice of interpersonal health communication skills through various articles, case studies and role plays. 

In our course, as teaching methods and techniques; lecture, case studies, individual study, discussion, project, reading, simulation and presentation will be utilized.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation. Introductions - General information about the course - Basic rules about the course. Your answers to the question “What are you most curious about health communication, what do you want to learn?” Learning your expectations.
2)	Interpersonal health related to communication theoretical and practical work Health and Health Communication, Types of Health Communication	Please follow-up with itslearning.
3)	Theoretical and practical work on interpersonal health communication, Types of Health Communication, Health Communication Levels.	Please follow-up with itslearning. Last week to decide on your articles and upload them to the link on itslearning.
4)	Theoretical and practical work on interpersonal health communication, Active Listening Techniques.	Please follow-up with itslearning. Article presentations.
5)	Theoretical and practical work on interpersonal health communication, What is empathy? Levels of empathy.	Please follow-up with itslearning. Article presentations.
6)	Theoretical and practical work on interpersonal health communication, Source credibility in Health Communication, Source liking, Perceived power of the source	Please follow-up with itslearning. Article presentations.
7)	Theoretical and practical work on interpersonal health communication, Message types in health communication.	Please follow-up with itslearning. Article presentations.
8)	Midterm Week
9)	Theoretical and practical work on interpersonal health communication. Communication theories used in health communication 2: Spiral of Silence Theory. Continuing to analyze the previous case study.	Please follow-up with itslearning. Article presentations.
10)	Theoretical and practical work on interpersonal health communication. Interviewing/history-taking techniques and models between health professional and patient/client in health communication. Analyzing and discussing Case Study 2 together.	Please follow-up with itslearning. Article presentations.
11)	Theoretical and practical work on interpersonal health communication. Simulated conversation between health professional and patient/client in health communication 1. Continuing to analyze the previous case study.	Please follow-up with itslearning. Article presentations.
12)	Theoretical and practical work on interpersonal health communication. Simulated conversation between health professional and patient/client in health communication 2. Analyzing and discussing Case Study 3 together.	Please follow-up with itslearning. Article presentations.
13)	Theoretical and practical work on interpersonal health communication. Simulated conversation between health professional and patient/client in health communication 3. Continuing to analyze the previous case study.	Please follow-up with itslearning. Article presentations.
14)	Theoretical and practical work on interpersonal health communication. Simulated conversation between health professional and patient/client in health communication 4. Review.	Please follow-up with itslearning. Article presentations.

Sources

Course Notes / Textbooks:

Michael P. Pagano’nun (2015) “Communication Case Studies For Health Care Professionals: An Applied Approach” isimli e-kitabının 2.baskısı.

Ayrıca derste öğrenciler tarafından araştırılıp sunulacak makaleler, dersin temel akademik kaynaklarındandır. Bu doğrultuda dönem boyunca bilimsel araştırma makaleleri sunulacak ve birlikte çalışılacaktır. Her öğrenci de 1 makale sunacaktır. Öğrencilerin kendilerine düşen makaleleri araştırıp bulmadan önce, kendilerine "ben sağlık iletişimi ile ilgili olarak en çok neyi merak ediyorum, neyi öğrenmek istiyorum?" sorusunu sormaları ve cevaplamaları büyük önem taşımaktadır. Çünkü araştırıp bulacakları ve son 3 yıl içerisinde yayımlanmış makaleleri, bu soruya verdikleri cevapla doğrudan bağlantılı olmalıdır. Hangi öğrencinin hangi tarihte sunumunu gerçekleştireceği kura ile belirlenip itslearning üzerinden ilan edilecektir.

References:

Michael P. Pagano. (2015). “Communication Case Studies For Health Care Professionals: An Applied Approach”, 2nd Edition.

In addition, the articles that will be researched and presented by the students in the course are the main academic resources of the course. In this direction, scientific research articles will be presented and worked together throughout the semester. Each student will present 1 article. It is of great importance for students to ask and answer the question “what am I most curious about health communication, what do I want to learn?” before researching and finding the articles. Because the articles they will search and find and published in the last 3 years should be directly related to their answer to this question. Which student will make their presentation on which date will randomly be determined and announced on itslearning.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Project	1	% 20
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 20
PERCENTAGE OF FINAL WORK		% 80
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	3	39
Presentations / Seminar	1	10	10
Project	1	14	14
Final	1	20	20
Total Workload			122

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to identify problems and ask right questions	2
2)	Having problem solving skills and developing necessary analytical attitude	1
3)	Comprehending theoretical arguments along with counter arguments in detail	3
4)	Gaining awareness of lifelong learning and being qualified for pursuing graduate education	4
5)	Applying theoretical concepts in project planning	3
6)	Communicating efficiently by accepting differences and carrying out compatible teamwork	4
7)	Increasing efficiency rate in business environment
8)	Developing innovative and creative solutions in face of uncertainty	3
9)	Researching to gather information for understanding current threats and opportunities in business
10)	Being aware of the effects of globalization on society and business while deciding	2
11)	Possessing digital competence and utilizing necessary technology
12)	Communicating in at least one foreign language in academic and daily life	3
13)	Possessing managing skills and competence
14)	Deciding with the awareness of the legal and ethical consequences of business operations
15)	Expressing opinions that are built through critical thinking process in business and academic environment	3