BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA4744 | Digital Transformation in Value Creation | Fall Spring |
3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Recommended Optional Program Components: | None |
| Course Objectives: | Successful efforts in digitization have to keep both technological and managerial perspectives in mind. The technological perspectives define the information and communication infrastructure of the firm and enable new ways to digitize business processes. The managerial perspective facilitates new coordination and communication within and across entities, enabling new organizational forms, change the information environment underlying the business, permit new incentive structures, and change value creation. |
Learning Outcomes
|
The students who have succeeded in this course; Students will gain the following: • understanding the transformations that are caused by highly complex, advanced technologies like the IoT, smart industry (also known as Industry 4.0), etc. • requirements for managers and engineers • translation of technological shifts into business advantages and formulating and executing market strategies • formulation of a technology-based strategy as well as operationalizing the strategy in the marketplace (market and application segmentation, promising ways to get started, setting-up early pilots, role of communications, interplay between technical work in the laboratories and activities in the marketplace) • building and managing a virtual organization and the role of leadership and management |
Course Content
| This course will focus on the major issues that businesses must deal with to successfully transform its technical and market strategies, including the organizational and cultural aspects that often cause such transformations to fail. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction & Case work | |
| 2) | Definitions and Basic technologies | |
| 3) | Temel teknolojiler değer yaratmayı nasıl dönüştürüyor (Endüstri 4.0) | |
| 4) | Building Digital Capabilities | |
| 5) | Building Digital Capabilities | |
| 6) | Building Leadership Capabilities | |
| 7) | Building Leadership Capabilities | |
| 8) | Present the case (mandatory participation) | |
| 9) | Mid-Term week (no lecture) | |
| 10) | Implementing Digital Capabilities | |
| 11) | Strategic modelling (1/2) | |
| 12) | Strategic modelling (1/2) | |
| 13) | Data analysis presentations (mandatory participation) | |
| 14) | Data analysis presentations (mandatory participation) |
Sources
| Course Notes / Textbooks: | Further articles or white papers might be distributed by the instructor. |
| References: | Westerman, G. et al. (2014): “Leading Digital: Turning Technology into Business Transformation”, Harvard Business Review Press. Rogers, D.L.: “Digital Transformation Playbook: Rethink Your Business for the Digital Age”, Columbia Business School Publishing. Raskino, M. and Waller, G. (2015): “Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself”, Taylor & Francis. Further articles or white papers might be distributed by the instructor. Andersson, P. et al. (2018): “Managing Digital Transformation”, Stockholm School of Economics Institute for Research. Ustundag, A. and Cevikcan, E. (2018): “Industry 4.0: Managing the Digital Transformation”, Springer. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Application | 1 | % 35 |
| Quizzes | 5 | % 5 |
| Project | 1 | % 20 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 1 | 2 | 2 |
| Special Course Internship (Work Placement) | 13 | 6 | 78 |
| Project | 1 | 2 | 2 |
| Quizzes | 5 | 1 | 5 |
| Final | 1 | 2 | 2 |
| Total Workload | 131 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | 3 |
| 2) | Having problem solving skills and developing necessary analytical attitude | 2 |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | 2 |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | 3 |
| 5) | Applying theoretical concepts in project planning | 4 |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | 4 |
| 7) | Increasing efficiency rate in business environment | 4 |
| 8) | Developing innovative and creative solutions in face of uncertainty | 4 |
| 9) | Researching to gather information for understanding current threats and opportunities in business | 5 |
| 10) | Being aware of the effects of globalization on society and business while deciding | 5 |
| 11) | Possessing digital competence and utilizing necessary technology | 5 |
| 12) | Communicating in at least one foreign language in academic and daily life | 3 |
| 13) | Possessing managing skills and competence | 4 |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | 2 |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment | 2 |