PUBLIC RELATIONS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4532 | Corporate Social Responsibility | Fall | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. SELCAN YEŞİLYURT |
Course Lecturer(s): |
Assist. Prof. SELCAN YEŞİLYURT |
Recommended Optional Program Components: | None |
Course Objectives: | The course aims to develop student’s general theoretical knowledge of corporate social responsibility in contemporary economies and to reflect upon and analyse CSR as an evolving management practice. This course examines policy issues at international, national and local levels. It attempts to provide groundwork approaches to non nonprofits, NGOs, and philanthropy. |
The students who have succeeded in this course; 1) Define basic terms of csr 2) Recognize the structure and and discussion of csr 3) Explain the difference between philanthropy and csr 4) Define csr as a business strategy 5) Discuss csr in different areas 6) Identify accountability and sustainability 7) Define basic terms of NGO’s 8) Explain management issues 9) Define the role of NGO’s 10) Discuss the difference between nation and international NGO’s 11) Critize the NGO’s actions 12) Explain both CSR and NGO’s issues |
In this course the basic concepts of CSR and NGOs and their roles will explained and their national and international applications will be discussed. Teaching Methods and Techniques Used in the Course: Lecture, reading, individual study, case study |
Week | Subject | Related Preparation |
1) | Introduction / syllabus reviews | |
2) | Responsibility and related concepts Social Movements | |
3) | The relationship between business and society | |
4) | Corporate Citizenship Corporate Social Responsibility Historical Perspectives of CSR What does it mean for the corporations to be socially responsible? | |
5) | The stakeholder approach to business, society and ethics Effective stakeholder management | |
6) | Midterm | |
7) | How to prepare a corporate social responsibility campaign Guidelines on CSR planning | |
8) | Corporate Social Initiatives Corporate Cause Promotions | |
9) | Corporate Social Initiatives Cause Related Marketing | |
10) | Corporate Social Initiatives Corporate Social Marketing | |
11) | Corporate Social Marketing Fear Appeals | |
12) | Corporate Social Initiatives Community Volunteering | |
13) | Corporate Social Initiatives Corporate Philantrophy | |
14) | Wrap-up |
Course Notes / Textbooks: | |
References: | Corporate Social Responsibility-Philip Kotler-Nancy Lee Going Global: Transforming Relief and Development NGO's-Marc Lindenberg and Coralie Bryant Nonprofit Organizations: Principles and Practices Thomas P. Holland,Roger A. Ritvo Kurumsal Sosyal Sorumluluk-Philip Kotler, Nancy Lee |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 10 |
Project | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 14 | 41 |
Presentations / Seminar | 13 | 26 |
Project | 5 | 10 |
Homework Assignments | 4 | 8 |
Midterms | 4 | 4 |
Final | 2 | 4 |
Total Workload | 133 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 5 |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 5 |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 4 |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 5 |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 5 |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 4 |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 5 |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 4 |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 4 |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 5 |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 4 |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 1 |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 3 |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 3 |