| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Dr. Öğr. Üyesi KAYA AKYILDIZ |
| Course Lecturer(s): |
Dr. Öğr. Üyesi KAYA AKYILDIZ
|
| Recommended Optional Program Components: |
"." |
| Course Objectives: |
This course analyzes the sociological dynamics of modern Turkish society. A critical evaluation of Turkish modernity will be our main task. The readings and class discussions will describe social, cultural, and economic transformations. We will cover topics like nationalism, industrialization, class, gender, religion, and culture. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction and Course Outline |
|
| 2) |
Economy and Society at the End of the 2nd World War |
Korkut BORATAV, Türkiye İktisat Tarihi 1908-2002
Roger OWEN and Şevket PAMUK, A History of Middle East Economies in the Twentieth Century
|
| 3) |
Turkish Economy under the PRP Rule |
Çağlar KEYDER, State and Class in Turkey: A Study in Capitalist Development |
| 4) |
Multi-party Period, Populism and Democracy |
Erik J. ZÜRCHER, Turkey: A Modern History |
| 5) |
Political Transformation and The Rise of
DP
|
Feroz AHMAD, The Making of Modern Turkey |
| 6) |
Course review and midterm |
|
| 7) |
DP Era |
Erik J. ZÜRCHER, Turkey: A Modern History
Cem Eroğul, Demokrat Parti Tarihi ve İdeolojisi
|
| 8) |
1960 Coup and Restoration |
Kurtuluş KAYALI, Ordu ve Siyaset
William HALE, Turkish Politics and Military
|
| 9) |
Import Substituting Industrialization Experience |
Çağlar KEYDER, State and Class in Turkey: A Study in Capitalist Development |
| 10) |
Political and Social Turmoil at 70s |
Ümit CİZRE, AP-Ordu İlişkileri
Tanel DEMİREL, Adalet Partisi
|
| 11) |
Course review and midterm |
|
| 12) |
1980 Coup and Military Rule |
Erik J. ZÜRCHER, Turkey: A Modern History |
| 13) |
The Rise Özal, Islamist Politics, and Nationalism |
Erik J. ZÜRCHER, Turkey: A Modern History |
| 14) |
Violent 90’s and Kurdish Question
Homework submission |
Mesut YEĞEN, Devlet Söyleminde Kürt Sorunu |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
