ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV4931	Film Genres	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. OSMAN KAYA ÖZKARACALAR
Course Lecturer(s):	Prof. Dr. OSMAN KAYA ÖZKARACALAR
Recommended Optional Program Components:	None
Course Objectives:	This course is directed towards the comprehension and evaluation of popular cinema and popular films within a historical and cultural context.

Learning Outcomes

The students who have succeeded in this course;
1. Recognize the conception of popular cinema.
2. Identify the conception of genre.
3. Analyze the conflict between originality and genre.
4. Define different genres
5. Discuss the history of sci-fi genre
6. Analyze genre movies with a social perspective
7. Analyze genre movies with a historical perspective
8. Analyze genre movies with a political perspective
9. Evaluate the history of horror genre
10. Analyze genre movies with with an emphasis on genre issues
11. Analyze genre movies with an emphasis on desire.
12. Analyze genre movies with an emphasis on class issues.

Course Content

The course will start with the problems of definition of genre, with special emphasis given to specific iconographies of genres. Then, the course will deal with the issue of originality within the context of genre. Finally, case studies of two specific genres, science-fiction and horror, will be covered.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the class	-
2)	Problems of definition; iconography	reading
3)	Science-Fiction	reading
4)	Mad scientists – fantastic voyages	reading - watching film
5)	Alien invasions	reading - watching film
6)	Alien encounters	reading - watching film
7)	Dystopias	reading - watching film
8)	Horror	reading
9)	Monsters as Return of the Repressed	reading - watching film
10)	Battle of the genders	reading - watching films
11)	Onjects of desire	reading - watching film
12)	Horrors with political agenda	reading - watching film
13)	Other others	reading- watching film
14)	presentations	presentation preparation

Sources

Course Notes / Textbooks:
References:	1.Michael Ryan and Douglas Kellner, Camera Politica: The Politics and Ideology of Contemporary Hollywood Film

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 45
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Presentations / Seminar	1	6	6
Final	1	4	4
Total Workload			122

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2