ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
FTV4931 | Film Genres | Spring |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. OSMAN KAYA ÖZKARACALAR |
Course Lecturer(s): |
Prof. Dr. OSMAN KAYA ÖZKARACALAR |
Recommended Optional Program Components: | None |
Course Objectives: | This course is directed towards the comprehension and evaluation of popular cinema and popular films within a historical and cultural context. |
The students who have succeeded in this course; 1. Recognize the conception of popular cinema. 2. Identify the conception of genre. 3. Analyze the conflict between originality and genre. 4. Define different genres 5. Discuss the history of sci-fi genre 6. Analyze genre movies with a social perspective 7. Analyze genre movies with a historical perspective 8. Analyze genre movies with a political perspective 9. Evaluate the history of horror genre 10. Analyze genre movies with with an emphasis on genre issues 11. Analyze genre movies with an emphasis on desire. 12. Analyze genre movies with an emphasis on class issues. |
The course will start with the problems of definition of genre, with special emphasis given to specific iconographies of genres. Then, the course will deal with the issue of originality within the context of genre. Finally, case studies of two specific genres, science-fiction and horror, will be covered. |
Week | Subject | Related Preparation |
1) | Introduction to the class | - |
2) | Problems of definition; iconography | reading |
3) | Science-Fiction | reading |
4) | Mad scientists – fantastic voyages | reading - watching film |
5) | Alien invasions | reading - watching film |
6) | Alien encounters | reading - watching film |
7) | Dystopias | reading - watching film |
8) | Horror | reading |
9) | Monsters as Return of the Repressed | reading - watching film |
10) | Battle of the genders | reading - watching films |
11) | Onjects of desire | reading - watching film |
12) | Horrors with political agenda | reading - watching film |
13) | Other others | reading- watching film |
14) | presentations | presentation preparation |
Course Notes / Textbooks: | |
References: | 1.Michael Ryan and Douglas Kellner, Camera Politica: The Politics and Ideology of Contemporary Hollywood Film |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 45 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Presentations / Seminar | 1 | 6 | 6 |
Final | 1 | 4 | 4 |
Total Workload | 122 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |