PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
FTV4931 | Film Genres | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. OSMAN KAYA ÖZKARACALAR |
Course Lecturer(s): |
Prof. Dr. OSMAN KAYA ÖZKARACALAR |
Recommended Optional Program Components: | None |
Course Objectives: | This course is directed towards the comprehension and evaluation of popular cinema and popular films within a historical and cultural context. |
The students who have succeeded in this course; 1. Recognize the conception of popular cinema. 2. Identify the conception of genre. 3. Analyze the conflict between originality and genre. 4. Define different genres 5. Discuss the history of sci-fi genre 6. Analyze genre movies with a social perspective 7. Analyze genre movies with a historical perspective 8. Analyze genre movies with a political perspective 9. Evaluate the history of horror genre 10. Analyze genre movies with with an emphasis on genre issues 11. Analyze genre movies with an emphasis on desire. 12. Analyze genre movies with an emphasis on class issues. |
The course will start with the problems of definition of genre, with special emphasis given to specific iconographies of genres. Then, the course will deal with the issue of originality within the context of genre. Finally, case studies of two specific genres, science-fiction and horror, will be covered. |
Week | Subject | Related Preparation |
1) | Introduction to the class | - |
2) | Problems of definition; iconography | reading |
3) | Science-Fiction | reading |
4) | Mad scientists – fantastic voyages | reading - watching film |
5) | Alien invasions | reading - watching film |
6) | Alien encounters | reading - watching film |
7) | Dystopias | reading - watching film |
8) | Horror | reading |
9) | Monsters as Return of the Repressed | reading - watching film |
10) | Battle of the genders | reading - watching films |
11) | Onjects of desire | reading - watching film |
12) | Horrors with political agenda | reading - watching film |
13) | Other others | reading- watching film |
14) | presentations | presentation preparation |
Course Notes / Textbooks: | |
References: | 1.Michael Ryan and Douglas Kellner, Camera Politica: The Politics and Ideology of Contemporary Hollywood Film |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 45 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Presentations / Seminar | 1 | 6 | 6 |
Final | 1 | 4 | 4 |
Total Workload | 122 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |