PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP3812	Futurists' Association - Future Information	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi EVİN KORKMAZ
Recommended Optional Program Components:	1.Fundamentals of Future Studiesa. Future Studies as an Academic Disciplineb. Methods - Tools - Scenarios in Future Studiesc. T-Shaped Person Skills and Emerging Professions d. Entrepreneurship 2. Future of Industry & Economy a. Cryptocurrency – Digital Tradeb. Industry 4.0 - Internet of Things c.New Service Design 2.Future of Industry & Economyd. Future of Work e. Commercialization 3. Future of Science & Technology a. Artificial Intelligence & Robotics b. 3D Printers and Mass Democracyc. Virtual Reality and Augmented Reality d. Science and Technology Policy 3. Future of Science & Technologye. Gene Technology - Livingsf. Healthy Life - Longevityg. Smart Houses - Smart Cities - Every Smart Places h. Technology and R&D Management i. Innovation 3. Future of Science & Technologyj. Transportation - Logisticsk. Future of Energy and Resources l. Strategic Technology Analysis 4. Life in Future a. Individual - Family - Society in Future b. Technology Assessment 4. Life in Future (Part 2) b. Education c. Art (Sense & Perception)d. Daily Life: "Welfare" Notione. Sportf. Entertainmentg.Social Communication Channels - Virtual Individuals & Impacts 5. Future of Health a. Augmented human - Reinforced Body b. Technology Foresight and Forecasting 5. Future of Health (Part 2) c. Future Hospital Conceptd. Future of Alimentation 5. Future of Health (Part 3)e. Future Directions of Mind and Brain f. New Product Design 6. Global Threats a.Climatic changes – Environmental Pollution and Natural Catastrophesb. New Generation Wars- Cyber Attacks- Securityc. Refugees – Future of 65 Millions Global Guests 7.Intellectual Notionsa. Law - Morals - Universal Values - Ethics b. Religion - Beliefs - Mythc. Psychologyd. Frontground (Self - Future) Evaluation of the course
Course Objectives:	This course aims to teach the awareness of positive foresights generated by the studies of social science and technology experts, along with methodological approaches. This awareness helps overall efforts for making a better future of humankind on multidisciplinary environments such as physics, chemistry, biology, medicine, engineering, urbanism, architecture, sociology, political sciences, education, ethics etc

Learning Outcomes

The students who have succeeded in this course;
The course arouses the necessary duty to take actions for understanding the future from today. Preparing oneself for future and shaping it for the benefit of the humankind is possible with identifying and completing the certain processes. Students who successfully complete the course are inquired and become self-aware on to be able to simply the complex structure of future along with the tools, methods and scenario studies, ensure it is widely understandable and adopt the accurate and beneficial ones for the society, livings and earth.

Course Content

This course provides a broad introduction at conceptual level, such as main components of futurism, main methodologies and scenario studies. Interactive learning that includes contributions and participations of students will be required. Each conceptual topic has a potential of considering as a profession area. Topics include “Future of Science &Technology and accordingly Economy, Industry 4.0, Digitalisation of Money, Internet of Things, Artificial Intelligence, Augmented & Virtual Reality,Health in Future , Medicine and Life, Gene Technology, Augmented Human, Future of Mind and Brain , Global Threats, Law, Universal Values and the expected change on ethics will be mentioned and discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	a. Bilimsel Disiplin Olarak Gelecek Bilgisib. Gelecek Bilgisinde Kullanılan Yöntemler - Araçlar – Senaryolarc. T-insan Becerileri – Yeni Meslekler d. Girişimcilik
2)	a. Sayısal Para – Sayısal Ticaretb. Endüstri 4.0 – Nesnelerin İnterneti c. Yeni Hizmet Tasarımı
3)	d. Gelecekte iş e. İş Planı, Ticarileşme
4)	a. Yapay Zeka & Robotlar b. 3 Boyutlu Yazıcılar ve Kitlesel Demokratikleşmec. Sanal Gerçeklik – Arttırılmış Gerçeklik (VR-AR) d. Bilim ve Teknoloji Politikası
5)	e. Gen Teknolojisi – Canlılarf. Sağlıklı Yaşam - Uzun Ömürg. Akıllı Evler - Akıllı Şehirler - Akıllı Her Yer h. Teknoloji ve Ar-Ge Yönetimi i. Yenilik
6)	j. Ulaşım – Lojistikk. Gelecekte Kaynaklar ve Enerji l. Stratejik Teknoloji Analizi
7)	a. Gelecekte Birey – Aile – Toplum Yapısı b. Teknoloji Değerlendirmesi
8)	b. Eğitimc. Sanat (Duyular & Algı Kanalları)d. Günlük Hayat: Refah kavramıe. Sporf. Eğlenceg. Sosyal İletişim Kanalları - Sanal Bireyler – Etkileri
9)	Yeni Hastane Konseptid. Beslenmenin Geleceği
10)	a. Arttırılmış İnsan - Güçlendirilmiş Beden b. Teknoloji Öngörüsü ve Tahmini
11)
12)
13)
14)	a. İklim Değişikliği – Çevresel Kirlenme ve Felaketlerb. Yeni Nesil Savaşlar – Siber Saldırılar- Güvenlikc. Mülteciler – 65 Milyon Küresel Misafirin Geleceği
15)	a. Hukuk- Ahlak- Evrensel Değerler –Etikb. Din – İnanç - Mitosc. Psikolojid. Özgelecek Dersin değerlendirilmesi
15)

Sources

Course Notes / Textbooks:

Hines, A., Bishop, P.C. (2006). Thinking abaut the Future.USA: Hinesight Edition. Bishop. P.C., Hines, A. (2012). Teaching about the Future. USA: Palgrave MAcmillan. Mesko, B. (2017). The guide to the Future Medicine. USA: Webicina Kft. Susskind, R., Susskind, D. (2017). The Future of the professions. USA: Oxford University Press. Brnjolfsson, E., McAfee, A. (2016). The second mechine age. New York ve London: W. W. Norton & Campany. Tarhan, U. (2017). T-İnsan. İstanbul: Ceres Yayınları. Naam, R. (2016). Sınırsız kaynak. İstanbul: Nail Kitapevi. Gore, A. (2014). Gelecek.İstanbul: Mediacat.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 15
Homework Assignments	1	% 25
Project	1	% 10
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Homework Assignments	1	40	40
Midterms	1	2	2
Final	1	2	2
Total Workload			142

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.