BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4220 | KOÇTAŞ - Innovative Approaches in Home Improvement Retail | Spring Fall |
3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to introduce the student with the basic concepts related to retailing; dynamics of retailing, internal and external environmental factors affecting retail management; digital channels and brand management in retail, customer relationship management, product placement and visual merchandising, marketplace, category management process, sales and service through different channels (omnichannel), store atmosphere, retail sales techniques, supply chain, logistics management and warehouse management. |
Learning Outcomes
|
The students who have succeeded in this course; Upon completion of the course, the students will learn: ● What it means to be a Home Improvement Retailer, ● The present and future of the retail industry, ● The external and internal environmental factors affecting retail management, ● Digital channels and brand management in retail, ● Managerial functions in retail management including HRM, marketing, IT, finance and supply chain. |
Course Content
| The teaching methods of the course are Guest Speaker, Lecture, Reading, Observation, Discussion, Field Trip, Individual Study. Fundemantals of retail, the dynamics of home improvement retailing , internal and external environmental factors affecting retail management, brand management, customer relationship management, product placement and visual editing, category management process, sales and service from different channels (omnichannel), store atmosphere, retailing techniques, supply chain, logistics management and warehouse management. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | Category Management | |
| 3) | Marketing Analytics and Corporate Communication | |
| 4) | Supply Chain and Logistics | |
| 5) | Space and Range Planning | |
| 6) | Human Resources | |
| 7) | Financial Management | |
| 8) | Midterm Exam | |
| 9) | How to Design Customer Experience & AI in CX! | |
| 10) | Digital Transformation and Innovation in Retail | |
| 11) | Digital Channels and Marketplace | |
| 12) | Ceo Talks | |
| 13) | Store and Sales Management | |
| 14) | Store Visit |
Sources
| Course Notes / Textbooks: | Book: Retail Isn't Dead: Innovative Strategies for Brick and Mortar Retail Success |
| References: | Lecturer's notes |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 13 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 8 | 104 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 147 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |