COP4327 1000 Volt-Post-Production ArtsBahçeşehir UniversityDegree Programs PUBLIC RELATIONS AND PUBLICITYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP4327 1000 Volt-Post-Production Arts Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ERKAN BÜKER
Recommended Optional Program Components: -
Course Objectives: Students will experience the post-production process which is one of the creative sectors focusing on works done by the 1000 Volt Company and take part in this process.

Learning Outcomes

The students who have succeeded in this course;
1. Acquiring technical and practical qualifications
2. Experience on post-production
3. Focusing on camera ve shooting techniques
4. Learning video editing
5. Learning in detail editing software programs

Course Content

Students will experience the post-production process, focusing on works done by the 1000 Volt Company, learning editing software and practice

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to 1000 Volt Company and seeing different departments
2) Work flow and planning in the 1000 Volt Company
3) Digital audio design in short works, video clips, commercial films etc.
4) Digital audio design in long works, cinema films, TV drama films, etc.
5) Special video effects
6) Digital video edit-video formats
7) Revision time
8) Digital color correction-finding the right color for film
9) Digital color correction-color correction on different lighting circumstances
10) Digital video edit-from shooting till the end of the project
11) Special video effects: digital work flows
12) Animation: 2D
13) Animation: 3D
14) Final revision

Sources

Course Notes / Textbooks: Lynne S. Gross, James C. Foust; Thomas D. Burrows(2005). Video Production Discipline and Techniques(9th ed). Mccraw Hill.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 3 3 9
Field Work 3 5 15
Study Hours Out of Class 4 3 12
Project 5 5 25
Midterms 1 3 3
Final 1 15 15
Total Workload 121

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.