PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4216	Paybyme -Financial Technology-Fintech	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HAKKI ÖZTÜRK
Course Lecturer(s):	Dr. Öğr. Üyesi HAKKI ÖZTÜRK
Course Objectives:	- Introducing Fintech Market - Providing information about the fundemantals of Payment Systems - Instructing the basic mechanisms of Financial Institutions - Giving insights for vision and mission concepts of Fintech Market

Learning Outcomes

The students who have succeeded in this course;
1) Fintech 101
2) Today and Future of Financial Technologies
3) Payment Systems in Financial Technologies
4) The Place of Mobile Payment in Financial Technologies
5) Risk Management in Financial Technologies
6) Information Security in Financial Technologies
7) Payment and E-Money Institutions
8) Regulations for Financial Technologies
9) The Relation of Financial Technologies with Other Information Technologies and Applications
10) Entreprenurship, Innovation and Management of Oppurtinities in Financial Technology Services
11) Accounting and Taxation in Financial Technology Institutions
12) The Place of Turkey in Fintech Market

Course Content

- Fintech Market
- Payment Systems
- Financial Institutions

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Fintech 101	What is Fintech? Which solutions does it provide?
2)	Today and Future of Financial Technologies	How will Fintech shape the future regarding financial processes?
3)	Payment Systems in Financial Technologies	From Bitcoin to Mobile Payment, from contactless transactions to vPOS; A view to payment systems
4)	The Place of Mobile Payment in Financial Technologies	The place of Mobile Payments in Fintech world, the importance of Mobile Payments in digital services. A Country based view of Mobile Payment System in the world
5)	Risk Management in Financial Technologies	Fradulent cases, prevention of those cases, the view of risk managements in Fintechs from law point
6)	Information Security in Financial Technologies	The importance of information security in financial technologies, crucial points, data privacy and sustainability
7)	Payment and E-Money Institutions	Definition of Payment and E-Money Insititutions in Turkey, capital structures, main purposes and their place Fintech world
8)	Regulations for Financial Technologies	What are the legal regulations of companies in Fintech world? Sanctions they are facing? Action steps for compliancy to these regulations?
9)	The Relation of Financial Technologies with Other Information Technologies and Applications	The relations of mobile phones, beacons cash registers..etc with Fintech
10)	Entreprenurship, Innovation and Management of Oppurtinities in Financial Technology Services	Creating new opportunities in the ever improving world of Fintech, providing new alternatives, creating new solutions for demands, assesment of these subjects with exemplary cases
11)	Accounting and Taxation in Financial Technology Institutions	What is transaction volume of Fintechs? How accounting works? How the funds are conserved? How taxations work?
12)	The Place of Turkey in Fintech Market	Where is Turkey in global Fintech Market?
13)	Why Angel Investors are Closely Interested with Finteh Projects?	The reason behind the popularity of Fintech projects? What lies beneath this interest?
14)	Interview with CEO of PaybyMe	Interview with CEO of PaybyMe about Fintech

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	30	2	60
Midterms	1	25	25
Final	1	25	25
Total Workload			152

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.