Week |
Subject |
Related Preparation |
1) |
Introduction |
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2) |
Who's to Say What's Right and Wrong? |
Sharvy. R. 2007. Who’s To Say What’s Right or Wrong? People Who Have Ph.D.’s in Philosophy, That’s Who. Journal of Libertartian Studies, 21 (3): 3-24. |
3) |
Values: Objectivity and Subjectivity |
McConnell, Terrance C. “Objectivity and Moral Expertise,” Canadian Journal of Philosophy XIV (2) (June 1984), pp. 193-207. |
4) |
Identifying Values in Politics I: Plato |
Plato. 2008. Crito, Oxford World’s Classics. Oxford: Oxford University Press. |
5) |
Identifying Values in Politics II: Aristotle |
Sandel, M. 2010. Justice: What is the Right Thing to Do. Farrar, Straus and Giroux: New York. pp, 98-109 |
6) |
Value-neutral Politics I: Utilitarianism? |
J. Harris. 1975. Survival Lottery. Philosophy 50. |
7) |
MIDTERM |
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8) |
Value-neutral Politics II: Machiavelli's Politics Free from Confusion |
Machiavelli. N. 1992. The Prince. Dover: Dover Publications. |
9) |
Values, Duty and Suicide: Kant |
Langton R. 1992. Duty and Desolation. Philosophy 67: 481-505. |
10) |
Ethical Perspectives on Biomedical Science: David E. Cooper |
Cooper. D. E. 2002. The Frankensteinian Nature of Biotechnology. Aldershot: Ashgate. |
11) |
Identifying Values in Science: Social Phenomena Sartre |
Sartre. J. P. 2007. Existentialism is Humanism. London: Yale University Press |
12) |
Identifying Values in Freedom I: Berlin's Value Free/ValueLaden Conceptions of Freedom |
Berlin. I. 2002. “Two Concepts of Liberty”, in Liberty ed. H. Hardy. Oxford: Oxford University Press. |
13) |
Identifying Values in Freedom II: Heidegger's Existence and Freedom |
Heidegger. M. 1962. Being and Time. Trans. John Macquarrie and Edward Robinson. Oxford: Basil Blackwell. |
14) |
Overview and Feedback |
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Course Notes / Textbooks: |
You do not need to buy any books for Readings in Philosophy, but you may need to print the reader (primary sources), which I will provide to you weekly via itslearning. Apart from these, as a first port of call on any particular topic, check out the online Stanford Encyclopaedia of Philosophy (http://plato.stanford.edu/). The Routledge Encyclopaedia of Philosophy is also particularly useful. It is available on-line.
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References: |
You do not need to buy any books for Readings in Philosophy, but you may need to print the reader (primary sources), which I will provide to you weekly via itslearning. Apart from these, as a first port of call on any particular topic, check out the online Stanford Encyclopaedia of Philosophy (http://plato.stanford.edu/). The Routledge Encyclopaedia of Philosophy is also particularly useful. It is available on-line.
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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1 |
12) |
To be able to identify and meet the demands of learning requirements.
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2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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3 |