PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LAW3005	Maritime Economics	Spring Fall	0	2	1	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ERTAN DEMİRKAPI
Course Lecturer(s):	Instructor İLKER KADRİ BAŞARAN Prof. Dr. AYŞE NUHOĞLU
Course Objectives:	Almost 90 percent of the world transportation is conducted through marine transportation. Therefore, shipping is vital for the sustainability of the world. But most of us have very little knowledge about the sector. With this course, we will get into details of the Shipping sector, its socio-economic structure and impac on world economy.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1) will have general knowledge about the most important sector in internationl transportation
2) will know the historical development of the shipping
3) will know the shipping actors in world stage
4) will know the financial aspect of this vital sector
5) will know the financial impact this sector has in world economy
6) will know the share that the Turkey has in this sector

Course Content

The role of the shipping in the international transportation, the players of this sector, financial dimensions of the ship, competition between states and the situation of our country.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the Marine Transportation and Historical Development.
2)	The Organisation of the Shipping Market
3)	Shipping Market Cycles
4)	Supply, Demand and Freight Rates
5)	Financing Ships and Shipping Market
6)	Risk, Return and Shipping Company Economics
7)	The Transport of Specialized Cargo
8)	Midterm
9)	The Transport of General Cargo
10)	The Economics of Ship Building and Scrapping
11)	The Regulatoin of the Maritime Industry
12)	Maritime Forcasting and Market Research
13)	Geography of Maritime Trade
14)	General View of the Turkish Maritine Industry

Sources

Course Notes / Textbooks:	Ana kaynak: Martin Stopford, Denizcilik Ekonomisi 3. baski. Maritin Stopford, Maritime Eonomics.
References:	Ders notları Additional course materials.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	2	26
Study Hours Out of Class	13	5	65
Midterms	1	2	2
Final	1	2	2
Total Workload			95

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.