BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| NMD3210 | Media Literacy | Spring Fall |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
| Course Lecturer(s): |
Instructor SİNEM İNCE |
| Course Objectives: | This course aims to develop students' critical thinking skills, question and analyze the information that they receive through media, and reflect on the concept of reality. |
Learning Outcomes
|
The students who have succeeded in this course; Students who take this course; - will be able to analyze media. - will be able to understand visual codes and visual literacy. - will be able to express the relationship between imagination and media. - can analyze the post-truth and reality. - can analyze the target and goals of tv commercials. - will be able to analyze how sight, sound and motion call emotions. |
Course Content
| The course establishes the link between analysis, questioning, evaluation and mass media at every stage of their lives. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction: Meaning of media literacy | |
| 2) | Asking critical questions | |
| 3) | Understanding media genres | |
| 4) | Media and real world | |
| 5) | What is the truth? What is post-truth? | |
| 6) | Media and why do we trust? | |
| 7) | Agenda-setting | |
| 8) | Mass communication | |
| 9) | Visual codes | |
| 10) | Global media | |
| 11) | Media ethics | |
| 12) | Commercialism, media, culture | |
| 13) | Best examples of media literacy | |
| 14) | Review of the term |
Sources
| Course Notes / Textbooks: | Media Literacy - W. James Potter Introduction to Mass Communication: Media Literacy and Culture Stanley Baran Thinking, Fast and Slow- Daniel Kahneman |
| References: | Media Literacy - W. James Potter Introduction to Mass Communication: Media Literacy and Culture Stanley Baran Thinking, Fast and Slow- Daniel Kahneman |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 15 |
| Presentation | 1 | % 15 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 4 | 56 |
| Homework Assignments | 3 | 3 | 9 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 113 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |