| Week |
Subject |
Related Preparation |
| 1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
|
| 2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
|
| 3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
|
| 4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
|
| 5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
|
| 6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
|
| 7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
|
| 8) |
Assigning Final Projects |
|
| 9) |
Expectation management in crisis communications |
|
| 10) |
Expectation management in crisis communications |
|
| 11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
| 12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
| 13) |
Management of ideal expectation chain |
|
| 14) |
Group Presentations |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design. |
|
| 2) |
Analyze, synthesize, and evaluate information and ideas from various perspectives. |
|
| 3) |
Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game. |
|
| 4) |
Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience. |
|
| 5) |
Understand the technology and computational principles involved in developing games and master the use of game engines. |
|
| 6) |
Understand the process of creation and use of 2D and 3D assets and animation for video games. |
|
| 7) |
Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process. |
|
| 8) |
Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process. |
|
| 9) |
Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation. |
|
| 10) |
Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice. |
|
| 11) |
Understand the process of game publishing within industry standards besides development and utilize this knowledge practice. |
|
| 12) |
Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
