MEDICINE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3622	Ad Design II	Fall	2	2	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components:	None
Course Objectives:	This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. Students will also learn design principles and try to design advertising banners, OOH and BTL metarials, graphic manipulations according to these principles.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to sense Typographic Communication concept.
2) Students will be able to define working process of Graphic Design and Page Layout.
3) Students will be able to recognize differences between graphic design and advertising design products.
4) Students will be able to recognize different layout formats.
5) Students will be able to use Adobe InDesign design software in upper intermediate level.
6) Students will be able to use Adobe Photoshop design software in upper intermediate level..
7) Students will be able to grabs the importance of sectoral sense of team work.

Course Content

Students will be able to realize unique design samples about classic, contemporary design within the framework basic design, visual communication design and advertising design principles.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Color on Graphic design and graphic design products Practice: Corporate Visual Identity Design products.
2)	Typography and Typographical Communication. Practice: Corporate Visual Identity Design products.
3)	Typography and Typographical Communication. Practice: Print Advertisement sample. Deadline for 1st Homework
4)	Layout elements and Layout principles. Practice: Print Adveretisiment sample in different layout formats.
5)	Relationship between graphic design principles and layout principles. Visual hierarchy. Practice: Print Advertisement sample in different layout formats.
6)	Layout and Grid system. Practice: Print Advertisement sample.
7)	Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample. Deadline for 2nd Homework
8)	Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample.
9)	Print advertisement samples Deadline for 3rd Homework:
10)	Different Media: Outdoor Advertising
11)	Different Media: Ambient Advertising
12)	Point of Purchase product design.
13)	Different Media: Visual design for on-line / off-line interactive diveces in advertising.
14)	Project process: Advertising campaign design.

Sources

Course Notes / Textbooks:

• Layout in Advertising, W.A.Dwiggins (Harper & Brothers-1948)
• How to Understand and Use Design and Layout, David Dabner (Pierce Spence-2006)
• Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009)

References:

• Communication Arts Magazine
• Novum Magazine
• Archive Magazine
• SARIKAVAK, N. (2004). Kemal. Çağdaş Tipografinin Temelleri (Görsel İletişim ve Grafik Tasarımda), Ankara: Seçkin Yayıncılık.
• AKSOY, A. (2007). Yeni Reklamcılık (2. Baskı). İstanbul: İstanbul Bilgi Üniversitesi Yayınları.
• AMBROSE, G., & AONO-BILLSON, N. (2013). Grafik Tasarımda Dil ve Yaklaşım, çev: M. Taşcıoğlu, Literatür Yayınları, İstanbul.
• AITCHISON, J. (2006) Cutting Edge Advertising. Basın İlanı Böyle Yapılır! İstanbul. Okuyan Us Yayın.
• Matthew Healey. (2008) What Is Branding?:Design brand discovery, ideas, typeface, logotype.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 20
Midterms	2	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Homework Assignments	14	5	70
Midterms	3	4	12
Final	2	4	8
Total Workload			174

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery.
2)	In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender.
3)	In the provision of health services, prioritizes the protection and development of the health of individuals and society.
4)	Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health.
5)	By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals.
6)	Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes.
7)	Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient.
8)	Provides health services by considering patient and employee health and safety.
9)	In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it.
10)	Takes good medical practice into account while carrying out his/her profession.
11)	Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession.
12)	Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient.
13)	Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics.
14)	Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health.
15)	Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health.
16)	Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services.
17)	The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this
18)	Shows exemplary behavior and leads the healthcare team during service delivery.
19)	Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of.
20)	Establishes positive communication within the health team it serves and assumes different team roles when necessary.
21)	Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly.
22)	In the professional practices, works in harmony and effectively with the colleagues and other professional groups.
23)	Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations.
24)	Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics.
25)	In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms.
26)	Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society.
27)	Reaches and critically evaluates current literature knowledge about his/her profession.
28)	Applies the principles of evidence-based medicine in clinical decision making.
29)	Uses information technologies to increase the effectiveness of its work on health care, research and education.
30)	Effectively manages individual work processes and career development.
31)	Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life.
32)	Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process