BUSINESS ADMINISTRATION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV3622 | Ad Design II | Spring Fall |
2 | 2 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. Students will also learn design principles and try to design advertising banners, OOH and BTL metarials, graphic manipulations according to these principles. |
The students who have succeeded in this course; 1) Students will be able to sense Typographic Communication concept. 2) Students will be able to define working process of Graphic Design and Page Layout. 3) Students will be able to recognize differences between graphic design and advertising design products. 4) Students will be able to recognize different layout formats. 5) Students will be able to use Adobe InDesign design software in upper intermediate level. 6) Students will be able to use Adobe Photoshop design software in upper intermediate level.. 7) Students will be able to grabs the importance of sectoral sense of team work. |
Students will be able to realize unique design samples about classic, contemporary design within the framework basic design, visual communication design and advertising design principles. |
Week | Subject | Related Preparation |
1) | Color on Graphic design and graphic design products Practice: Corporate Visual Identity Design products. | |
2) | Typography and Typographical Communication. Practice: Corporate Visual Identity Design products. | |
3) | Typography and Typographical Communication. Practice: Print Advertisement sample. Deadline for 1st Homework | |
4) | Layout elements and Layout principles. Practice: Print Adveretisiment sample in different layout formats. | |
5) | Relationship between graphic design principles and layout principles. Visual hierarchy. Practice: Print Advertisement sample in different layout formats. | |
6) | Layout and Grid system. Practice: Print Advertisement sample. | |
7) | Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample. Deadline for 2nd Homework | |
8) | Layout elements and layout principles. Grid system in the other fields of design. Turning grid into the layout. Practice: Print Advertisement sample. | |
9) | Print advertisement samples Deadline for 3rd Homework: | |
10) | Different Media: Outdoor Advertising | |
11) | Different Media: Ambient Advertising | |
12) | Point of Purchase product design. | |
13) | Different Media: Visual design for on-line / off-line interactive diveces in advertising. | |
14) | Project process: Advertising campaign design. |
Course Notes / Textbooks: | • Layout in Advertising, W.A.Dwiggins (Harper & Brothers-1948) • How to Understand and Use Design and Layout, David Dabner (Pierce Spence-2006) • Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009) |
References: | • Communication Arts Magazine • Novum Magazine • Archive Magazine • SARIKAVAK, N. (2004). Kemal. Çağdaş Tipografinin Temelleri (Görsel İletişim ve Grafik Tasarımda), Ankara: Seçkin Yayıncılık. • AKSOY, A. (2007). Yeni Reklamcılık (2. Baskı). İstanbul: İstanbul Bilgi Üniversitesi Yayınları. • AMBROSE, G., & AONO-BILLSON, N. (2013). Grafik Tasarımda Dil ve Yaklaşım, çev: M. Taşcıoğlu, Literatür Yayınları, İstanbul. • AITCHISON, J. (2006) Cutting Edge Advertising. Basın İlanı Böyle Yapılır! İstanbul. Okuyan Us Yayın. • Matthew Healey. (2008) What Is Branding?:Design brand discovery, ideas, typeface, logotype. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 20 |
Midterms | 2 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Homework Assignments | 14 | 5 | 70 |
Midterms | 3 | 4 | 12 |
Final | 2 | 4 | 8 |
Total Workload | 174 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to identify problems and ask right questions | |
2) | Having problem solving skills and developing necessary analytical attitude | |
3) | Comprehending theoretical arguments along with counter arguments in detail | |
4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
5) | Applying theoretical concepts in project planning | |
6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
7) | Increasing efficiency rate in business environment | |
8) | Developing innovative and creative solutions in face of uncertainty | |
9) | Researching to gather information for understanding current threats and opportunities in business | |
10) | Being aware of the effects of globalization on society and business while deciding | |
11) | Possessing digital competence and utilizing necessary technology | |
12) | Communicating in at least one foreign language in academic and daily life | |
13) | Possessing managing skills and competence | |
14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
15) | Expressing opinions that are built through critical thinking process in business and academic environment |