PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB4613	The New Trends and Techniques in International Trade Finance	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Prof. Dr. ELA ÜNLER
Course Lecturer(s):	Instructor SELDA EKE
Recommended Optional Program Components:	The Handbook of International Trade and Finance, The Complete Guide for International Sales, Finance, Shipping and Administration by Anders Grath,Dec.28,2013
Course Objectives:	Enabling the students who would work in financial services industry or in manufacturing industry or in foreign trade industry to learn the basic trade finance concepts and instruments applicable in international trade activities with a risk management approach and to make them aware of the current trends so that they could assess the changing landscape of trade finance markets.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Understand the main risks in international trade, mainly credit risk and the methods to manage this risk.
2.Learn some basic trade finance concepts and the role of the banks in trade finance from the perspective of covering companies' financial needs.
3.Have a general understanding of trade finance markets and learn about the products of different financial institutions.
4.Learn how banking products would help to finance the working capital needs of the companies in conducting their trade activities.
5.Learn the importance of delivery terms in managing delivery risks in international trade .
6. Understand how different payment methods would impose risks to the parties in international trade and how these risks are managed.
7. Understand how different payment terms would be used to manage credit risk and that would be used to obtain finance for the parties in international trade .
8. Understand the alternative finance methods in addition to bank finance.
9. Understand the role of insurance in conducting international trade activities, especially how credit risks are managed through insurance and the market for it . ( i.e export credit insurance)
10.Enhance their understanding to judge the need to move from traditional trade finance to supply chain finance and the main products in supply chain finance .
11. Explore the trade finance solutions and apply their learnings to trade activities.
12. Use media techniques ( zoom, teams etc.) effectively to share their views and to create an active collaboration with their friends and the lecturer throughout the presentations in the virtual classrooms and online discussion forums .

Course Content

Introduction :An overview of the developments in the world trade in the context of risk management
Definition of various risks in international trade and the concept of trade finance : Product risks, manufacturing risks, transport risks, commercial risks, political risks, business risks, financial risks ( market risks, credit risks and liquidty risks)
Preshipment and postshipment risks and financing needs
Working capital finance and trade finance
Terms of delivery and main documents in international trade : Major delivery terms
Main documents used in international trade activities
Policy as a payment instrument
Terms of payment : Open account ( cash against goods) , documentary collection ( cash against documents ) and letter of credit ( types of L/C)
Bonds and guarantees : Common forms of guarantees (contract guarantees, payment and credit guarantees)
Standby letters of credit
Guarantees used in trade activities
Surety
Some cases and applications
Mid -term
Credit insurance :Export credit insurance
The private sector and public sector applications, products
Export credit agencies ( ECAs)
Investment risks ( Political risk insurance)
Application and case study
Trade finance alternatives I :Supplier credits
Refinancing of supplier credits
Invoice discounting
Export factoring
Buyer credits
Trade finance alternatives II :Forfaiting
International leasing, cross border leasing,export leasing"
Supply chain finance :Definition of supply chain and risks in supply chain
Bank Payment Pbligations (BPO)
Structured trade finance :Receivables finance vs traditional payment instruments
Asset backed securitization ( ABS)
Commodity finance
Currency risk management :Spot and forward transactions
Futures markets and transactions
Currency risk management :Futures
Option contracts
Evaluation of the course content :Cases and applications

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1)Introduction :An overview of the developments in the world trade in the context of risk management
2)	2)Definition of various risks in international trade and the concept of trade finance : Product risks, manufacturing risks, transport risks, commercial risks, political risks, business risks, financial risks ( market risks, credit risks and liquidty risks) Preshipment and postshipment risks and financing needsWorking capital finance and trade finance
3)	3)"Terms of delivery and main documents in international trade : Major delivery terms Main documents used in international trade activities,Policy as a payment instrument
4)	4)Terms of payment : Open account ( cash against goods) , documentary collection ( cash against documents ) and letter of credit ( types of L/C)
5)	5)Bonds and guarantees : Common forms of guarantees (contract guarantees, payment and credit guarantees)Standby letters of credit Guarantees used in trade activities ,SuretySome cases and applications
6)	6) Mid -term
7)	7)Credit insurance :Export credit insurance The private sector and public sector applications, products Export credit agencies ( ECAs) Investment risks ( Political risk insurance) Application and case study
8)	8)Trade finance alternatives I :Supplier credits Refinancing of supplier credits Invoice discounting Export factoring Buyer credits
9)	9)Trade finance alternatives II :Forfaiting International leasing, cross border leasing,export leasing
10)	10)Supply chain finance :Definition of supply chain and risks in supply chain Bank Payment Pbligations (BPO)
11)	11) "Structured trade finance :Receivables finance vs traditional payment instruments Asset backed securitization ( ABS) Commodity finance
12)	12) Currency risk management :Spot and forward transactions Futures markets and transactions
13)	13) Döviz Riski Yönetimi :Futures Opsiyon İşlemleri"
14)	14) Evaluation of the course content :Cases and applications

Sources

Course Notes / Textbooks:	The Handbook of International Trade and Finance, The Complete Guide for International Sales, Finance, Shipping and Administration by Anders Grath,Dec.28,2013
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Presentation	1	% 40
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	14	3	42
Study Hours Out of Class	1	30	30
Midterms	1	20	20
Final	14	1	14
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.