Language of instruction: |
English |
Type of course: |
GE-Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: |
none |
Course Objectives: |
The goal of this course is to master survival skills in Korean. By the end of the year, you will be able to exchange a simple conversation with native Koreans about the subjects that are familiar to you, for example, school life, family and friends, traffic and transportation, vacation plans, food and restaurant, hobbies, etc. |
Week |
Subject |
Related Preparation |
1) |
Korean Basic Grammar overview , the Korean alphabet and rules |
|
2) |
Conjunctive particles. |
|
3) |
Combining verbs to form new verbs.Korean History |
|
4) |
Sentences and Korean Culture (Korean Lifestyle) |
|
5) |
Compound nouns, Connects two nouns and forms a larger clause which is called a genetive or possessive particle |
|
6) |
Basic conversations ( At the airport) Korean Culture (Society, Culture and Art) |
|
7) |
Basic conversations (in hotels, in restaurants) Korean Culture (Society, Culture and Art) |
|
8) |
Combining verbs, special forms of verb’s terminations. |
|
9) |
Basic conversations (Post office, shopping) Korean History |
|
10) |
Exercises and Korean Culture (Korean Lifestyle) |
|
11) |
Pronouns. |
|
12) |
Korean Culture and History |
|
13) |
Exercises, Basic conversations (telephone conversations, hospitals, travel) |
|
14) |
General Overview |
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Course Notes / Textbooks: |
Yonsei Korece 1- Yonsei Üniversitesi Korece Merkezi, Yonsei Üniversitesi yayınları, 2015, Seul, Kore (Korece)
Sejong Korece1- Ulusal Korece Öğretim Merkezi, Hau Yay, 2013, Seul, Kore (Korece)
Kore'yi Tanıyarak Korece Öğrenelim- S. Göksel Türközü ,Oh Eun Kyung, Lotus Yay, 2014, İstanbul, Türkiye (Türkçe) |
References: |
Facts About Korea- Kore Kültür, Spor ve Turizm Yay, 2013, Seul, Kore (İnglizce)
(PDF dosyası) |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |