ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0439	Russian III	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s):	Instructor CANAN GUTUL
Course Objectives:	The student who have succeeded in this course; 1.He can speak from his own past. 2.He can talk about future projects. 3.He can use true the verbs of motion: go-come. 4.He can use correctly supply and intends expressions. 5.He can use the time expressions, can ask the time(clock). 6.He can write notes or messages to friends. 7.He can easily set up compound sentence. 8.He can enter into dialogue with the Russian peoples more easily.

Learning Outcomes

The students who have succeeded in this course;
These modules follow on naturally from Russian 2 (GEP 0416). These will offer continuity of learning for those who have completed the RUS 2 module and an opportunity for those with some prior knowledge to work at an appropriate level to develop their knowledge of the language

Course Content

You must make time to read through the material and work with the modules in order to acquaint yourself with new grammatical concepts, expressions, and vocabulary.
Do not miss class because you did not do your homework: you are graded both on participation and homework. Missing homework and class will double the problem.
All homework and assignments must be submitted on time. No late work will be accepted unless students make prior arrangements with the instructor.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
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Sources

Course Notes / Textbooks:	Required Textbook: Дорога в Россию ( часть 3)
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3