PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4403	Inventron - Applied Electronics and PCB Design	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ZAFER İŞCAN
Recommended Optional Program Components:	High Speed Digital Design: Design of High Speed Interconnects and Signaling, Hanqiao Zhang, 2015, ISBN-13: 978-0124186637
Course Objectives:	The goal of this course to prepare students to enter the fast-paced world of electronics by applying the theoretical knowledge, learned in their foundation courses on analog and digital electronics, on a printed circuit board. Students will realise at least one printed circuit board project during the course.

Learning Outcomes

The students who have succeeded in this course;

1) Identifying the parameters of passive and active electronic components from technical datasheets
2) Schematic design of electronic circuits and simulation of the designed circuit
3) Designing pcb footprints of electronic components
4) Describing fundemantals of pcb design
5) Decribing multilayer (2-32) pcb design
6) Describing the fundementals of analog circuit design on pcb
7) Describing the fundementals of high speed digital circuit design on pcb
8) Explaning signal integrity and differential signal routing and crosstalk
9) Describing the fundementals of power circuit and RF circuit design on pcb
10) Explaning pcb manufacturing processes, gerber creation and IPC standards
11) Defining EMC guidelines for pcb layout

Course Content

Printed circuit board design, schematic design, defining footprint , parameters of
electronic components, multilayer pcb design, analog pcb design, high speed digital pcb design, signal integrity, differential signal routing, power pcb layout RF pcb layout, EMC guidelines, IPC, gerber, pcb manufacturing, circuit simulation, performance and limitations of physical components, crosstalk, cross coupling

Weekly Detailed Course Contents

Week

Subject

Related Preparation

Sources

Course Notes / Textbooks:	High Speed Digital Design: Design of High Speed Interconnects and Signaling, Hanqiao Zhang, 2015, ISBN-13: 978-0124186637
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.