ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4622 | Advertising Workshop | Spring | 3 | 0 | 3 | 4 |
Language of instruction: | English |
Type of course: | Must Course |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
Recommended Optional Program Components: | None |
Course Objectives: | As a result of successfully completing this course, the student will be able to do the following: 1. prepare a complete, functional portfolio. 2. prepare advertising designs. 3. generate advertisement ideas for different target audiences. 4. Combine and differentiate the advertising media |
The students who have succeeded in this course; I. Layout and Typography II. Scenario writing III. Outdoor advertising IV. Digital advertising V. Radio advertising VI. Specialty Advertising VII. Process of Advertising Campaign |
1. Week : Introductıon: Creativity in advertising 2.Week : Print ad (magazine) 3.Week : Print ad (news paper) 4.Week : Tv commercial scenario 5.Week : Tv commercial scenario 6.Week : Outdoor - Ambient ad 7.Week : Vize 8.Week : Banner, pop up, e-mail 9.Week : Special web site ads (Youtube, facebook, msn messenger, etc.) 10.Week : Creating radio ads 11.Week : Creating special ads for different media 12.Week : Creating Ad Campaign 13.Week : Creating Ad Campaign 14.Week : 360 degree advertising |
Week | Subject | Related Preparation |
1) | Introduction: Creativity in advertising and finding the good idea... | Rading the pages between 6-16 of main course book. |
1) | ||
2) | Print ad (magazine) | Rading the pages between 56-89 of main course book. |
3) | Print ad (news paper) | Rading the pages between 56-89 of main course book. |
4) | TV commercial and scenario writing | Reading the pages between 6-16 of main course book. |
5) | TV commercial and scenario writing 2 | Reading the pages between 154-174 of main course book. |
6) | Outdoor - Ambient advertisements | Reading the pages between 175 - 184 of main course book. |
7) | Midterm Exam | |
8) | Strategies of internet advertising: Banner, pop up, e-mail, etc... | Reading the pages between 184 - 198 of the main course book. |
9) | Special web site ads (Youtube, twitter, facebook, msn messenger, etc.) | Reading the pages between 184 - 198 of the main course book. |
10) | Creating radio ads | Reading the pages between 209 - 217 of the main course book. |
11) | Creating special ads for different media. | |
12) | Creating ad campaign... | Reading the pages between 90 - 97 of the main course book... |
13) | Creating ad campaign 2 | Reading the pages between 90 - 97 of the main course book. |
14) | 360 degree advertising | Reading the pages between 218 - 229 of the main course book. |
Course Notes / Textbooks: | The Advertising Concept Book (Pete Barry) |
References: | Reklamın Şifresini Kırmak (Levav, Mazursky, Goldenberg, Solomon) |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Application | 10 | % 40 |
Midterms | 1 | % 20 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Homework Assignments | 12 | 36 |
Quizzes | 2 | 4 |
Midterms | 1 | 5 |
Final | 5 | 18 |
Total Workload | 105 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 4 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 4 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 4 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 4 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 3 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 4 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 4 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 5 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 5 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 5 |
12) | To be able to identify and meet the demands of learning requirements. | 4 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 4 |