BUSINESS ADMINISTRATION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3618	Advertising and Society	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Course Lecturer(s):	Assist. Prof. NESLİHAN UYSAL
Recommended Optional Program Components:	None
Course Objectives:	Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1. To understand economic impact of advertising,
2. To explain advertising to children,
3. To understand the role of sex in advertising,
4.To understand the stereotypes in advertising,
5.To explain direct to consumer pharmaceutical advertising,
6. To explain the hyper niche markets and advertising,
7. To understand advertising and product placement in entertainment media,
8. To learn advertising in previously hands-off journalistic environments,
9. To learn advergames,
10. To understand advertising and sporting events,
11. To explain advertising to captive audiences,
12. To define the relationship between advertising and social responsibility,

Course Content

This course focuses on the intertwining of advertising and society, including topics such as economics, gender, stereotypes, media and entertainment.
Teaching methods: Lecture, Project, Reading, Collaborative Learning, Implementation, Discussion, Individual Study, Problem Solving

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation	Course Schedule Review • Expectations
2)	Orientation	Student and Group List is Announced for presentations
3)	"The Economic Impact of Advertising"	- Argument part will be presented by students - Counterargument part will be presented by students
4)	"Advertising to Children"	Argument part will be presented by students* Counterargument part will be presented by students*
5)	"Sex in Advertising"	Argument part will be presented by students* Counterargument part will be presented by students*
6)	"Stereotypes in Advertising"	Argument part will be presented by students* Counterargument part will be presented by students*
7)	"Direct to Consumer Pharmaceutical Advertising" "Hyper Niche Markets and Advertising	Argument part will be presented by students* Counterargument part will be presented by students*
8)	Midterm
9)	"Advertising and Product Placement in Entertainment Media" "Advertising In previously Hands off Journalistic Environments"	Argument part will be presented by students* Counterargument part will be presented by students*
10)	"Advertising and Sporting Events"	Argument part will be presented by students* Counterargument part will be presented by students*
11)	"Advergames"	Argument part will be presented by students* Counterargument part will be presented by students*
12)	"Advertising to Captive Audiences"	Argument part will be presented by students* Counterargument part will be presented by students*
13)	"Advertising and Social Responsibility"	Argument part will be presented by students* Counterargument part will be presented by students*
14)	General Evaluation

Sources

Course Notes / Textbooks:	"Advertising and Society: An Introduction" (2014), Carol J. Pardun, 2nd Edition, Wiley Blackwell.
References:	"Advertising and Societies” (2010) Global Issues 2nd Edition Katherine T Frith, Peter Lang

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 25
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Midterms	1	3	3
Final	1	3	3
Total Workload			160

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to identify problems and ask right questions	3
2)	Having problem solving skills and developing necessary analytical attitude	4
3)	Comprehending theoretical arguments along with counter arguments in detail	4
4)	Gaining awareness of lifelong learning and being qualified for pursuing graduate education	2
5)	Applying theoretical concepts in project planning	3
6)	Communicating efficiently by accepting differences and carrying out compatible teamwork
7)	Increasing efficiency rate in business environment	3
8)	Developing innovative and creative solutions in face of uncertainty	3
9)	Researching to gather information for understanding current threats and opportunities in business	3
10)	Being aware of the effects of globalization on society and business while deciding	3
11)	Possessing digital competence and utilizing necessary technology	2
12)	Communicating in at least one foreign language in academic and daily life	3
13)	Possessing managing skills and competence
14)	Deciding with the awareness of the legal and ethical consequences of business operations
15)	Expressing opinions that are built through critical thinking process in business and academic environment	3